September, 2020 - Current
October, 2018 - September, 2020
June, 2017 - September, 2018
As the Director of Digital Strategy at the Monterey Bay Aquarium, I over see the direction and execution of marketing efforts through our three main digital channels; email, social media, and web. I coordinate the efforts of each channel to most effectively achieve a variety of mission based goals around education and conservation as well as helping to maintain ticket sales and admission levels.
Job responsibilities include:
- Define the digital strategy and enhancement plan to support organizational priorities and long term growth
- Establish consistent and focused vision for digital channels to improve effectiveness and maintain a high standard of user experience.
- Inform crucial technology decisions within the organization to maintain compatibility with marketing technology and objectives.
- Develop, plan, and oversee execution of digital marketing campaigns
- Analyze business data to inform and optimize digital efforts and report on outcomes to senior leadership.
- Manage 3 person social media team with approximately 3.5 million active followers across social platforms and 1 person email team with ~350,000 email contacts.
October, 2015 - June, 2017
Worked with leadership across the organization to strategically plan new web features and enhance existing features in order to help achieve organizational goals. I managed chartering, requirements gathering, validation, prioritization, resource management, product/project launch, and ongoing monitoring of success for projects related to our mobile applications and web properties. My major responsibilities include:
May, 2015 - October, 2015
In my first role at the aquarium, I served as a liaison between the web team and other aquarium stakeholders to manage, prioritize assign incoming projects from all internal departments. I implemented strategies to improve our agile project management process that increased the efficiency of the team and improved our overall velocity. I accomplished that through leading effective planning, estimation and prioritization in our agile planning meetings and limiting unnecessary or incomplete requests being placed on the team. In addition, I maintained all internal stakeholder relationships with the web team to regulate expectations and communicate project schedules.
September, 2014 - May, 2015
Account Manager (2014 - 2015)
In addition to my responsibilities as an Optimization Technician, I was promoted to handle client account and relationships. I was the agency point of contact for 10 clients where I was responsible for the online advertising strategy, analysis, and optimization. As needed I coordinated the work of optimization technicians within the company to execute on client campaigns.
Optimization Technician (2014)
As an optimization technician I helped with advanced Google Analytics tracking and diagnosis to inform online advertising campaigns. I optimized data feeds for consumer shopping networks such as Google Shopping and managed all feed issues, ad and product rejections, etc. To improve
online ad effectiveness I developed web content for landing pages, products, and meta information using SEO best practices.
August, 2011 - August, 2014
Wojanis Supply is an industrial distributor based out of Southwest Pennsylvania. As the sole marketing position in the company, I Managed company marketing activities to maintain branding, advertising, and public relations activities. This included a redesign of the e-commerce website to improve website structure, usability, SEO, and website conversions. I also maintained our Facebook and LinkedIn accounts for a B2B social presence and collected and organized client data for our CRM.