April, 2017 - Current
Provide long and short-term SEO, social media and blog strategies for rapidly expanding plumbing company
Manage relationships with paid search vendors, analyze results and adjust SEM strategy as necessary
Oversee contract developer and collaborate on website redesign
Map out new website architecture to ensure adherence to SEO best practices, optimize website for conversion, migrate websites to new server.
Audit backlink profile, perform outreach to have low value links removed and update and submit disavow files
May, 2016 - July, 2016
Created comprehensive marketing strategy for architectural start up.
June, 2014 - May, 2016
June, 2013 - Current
I help businesses develop, implement and manage inbound marketing campaigns that increase brand visibility and provide solid ROI. In a world full of specialists, there's value in a well-rounded, holistic marketer. I welcome the challenge that comes with fostering new digital communities and re-engaging existing audiences. Shoestring budgets don't scare me.
November, 2007 - July, 2013
While my official title at Injured Workers Pharmacy was Marketing and Sales Coordinator, I was also known as the "go-to person" for ad hoc projects. Some of the hats I wore included marketer, project manager, copywriter, technical writer, researcher, trainer, event coordinator and, occasionally, printer repair person. As a growing company, it was crucial to have all hands on board and I was always more than happy to fill in wherever there was a need.