Profile Picture

Al L.

Volunteer
Arlington Heights, IL, USA
Total impact
$122684
Status
Not Looking for Projects Right Now

Professional Experience

Freelance Designer, Information Network for Responsible Mining (Colorado)

January, 2019 - Current

Just finished a logo for this group

Graphic Designer, Two Cats Graphics

January, 2019 - Current

Worked on Hope Jam Festival logo

Graphic Designer, Two Cats Graphics

May, 2015 - Current

Senior Graphic Designer, Career Education Corporation

May, 2010 - May, 2015

After freelancing for three years at this national for-profit education corporation, I was brought on as a full-time Senior Graphic Designer where I continued the development and creation of print/digital marketing and promotional materials.

Responsibilities included the creation of catalogs, sell sheets, environmental graphics, info graphics, web banners and email blasts promoting the brand and raising awareness of its offerings. Contributed and maintained the rebranding campaigns of two business units updating the brand’s aesthetic in an effort to attract a larger, more diverse group of students.

Freelance Graphic Designer, Anixter

November, 2005 - May, 2010

Principle designer for special projects, assigned directly by Vice President of Marketing, for this international electronics distributor by directing all aspects of design aesthetic, budget, schedule and outside vendor interaction.

Produced numerous 300-900 page catalogs, environmental graphics for an International Aerospace Trade Show, the annual “Anixter Award of Excellence” trophy, electronic textbook and technical handbooks. As part of the company’s marketing campaign, these projects increased brand’s profitability and global customer base.

Art Director, Rocket Science Creative, LLC

January, 2004 - March, 2005

Directed design team, creating marketing campaigns for national fitness club Bally Total Fitness, ensuring integration of new creative and brand consistency.

Established and implemented new brand identity guidelines to preserve consistency throughout national brand presentation.

Art directed photo shoots, established photo library, reducing stock photography costs.

Modified website design and aesthetic, resulting in greater flexibility and faster updates.