Professional Experience

Publicist, Rush Philanthropic Arts Foundation

September, 2018 - Current

Principal Publicist, Kennedy Robinson PR

January, 2014 - Current

Kennedy Robinson Public Relations specializes in public relations services for social entrepreneurs, non-profits and creatives.

We are here to shine a light on your growth and success and have the expertise to help you increase awareness, build credibility, attract new customers and gain the exposure you need to succeed.

Together, we'll share your message. Let us do the talking, while you focus on your business, you're in good hands with Kennedy Robinson PR. We'll make sure they'll never stop talking about you.

Public Relations Manager, West Park Cultural Center

April, 2012 - Current

  • Write press releases and media advisories.
  • Promote the annual event on all social media outlets.
  • Manage event photos/videos (in-house, Twitter, Facebook, Youtube).
  • Responsible for securing press (including print media and radio) for the event
  • Develop content for daily posts/tweets to all applicable social media outlets
  • Monitor and archive media coverage online and print
  • Promote the event online via social media and other event websites.
  • Build relationships with the media
  • Assist with securing vendors and volunteers for the event.
  • Work with Director of West Park Cultural Center and Talent Coordinator to develop Action Plans for Marketing & Public Relations
  • Assisting in Day of event coverage as needed.
  • Other duties as directed.
Public Relations Manager and Spokesperson, West Park Cultural Center

April, 2012 - Current

  • Responsible for securing press (including print media and radio)
  • Write press releases and media advisories.
  • Promote the annual event on all social media outlets.
  • Manage photos/videos (in-house, Twitter, Facebook, Youtube).
  • Develop content for daily posts/tweets to all applicable social media outlets
  • Monitor and archive media coverage online and print
  • Build relationships with the media
  • Assist with securing vendors and volunteers for the event.
  • Work with Director of West Park Cultural Center and Talent Coordinator to develop Action Plans for Marketing & Public Relations
  • Assisting in Day of event coverage as needed.
  • Other duties as directed.

Key Wins
Increased Instagram followers by 125% adding 1k+ new followers
Increased weekly Instagram impressions by 300%
Increased weekly Instagram profile views by 245% to 178 views per week

Secured local and national coverage of West Park Cultural Center Programs

Brand Manager, L Brands

October, 2015 - December, 2016

  • Attract and retain top talent
  • Provide leadership with floorsets, window changes, visual presentation standards, signage placement, etc.
  • Build a store environment that is sharply focused on consistently delivering exceptional in-store shopping experiences
  • Lead and model the selling and customer experience standards and ensure implementation of company selling strategies
  • Train, coach, reward and motivate associates to improve selling and the customer experience
  • Reinforce selling expectations, performance, results and accountability with all associates
  • Assist in meeting payroll targets by ensuring appropriate sales floor coverage (manage call-ins / call-offs)
  • Partner with the members of the sales leadership team to support action plans that optimize results and ensure effective execution of operational activities
Director of Public Affairs, Sharp with Art Group

August, 2009 - November, 2015

  • Responsible for all Public Relations and Administrative Duties for Sharp with Art Group.
  • Develop, integrate, and implement PR activities designed to enhance company brand.
  • Develop communications products including website, newsletters, online communications, media and public relations.
  • Work with the CEO to achieve organizational goals and objectives by administering the communications and public relations initiatives.
  • Secure paid gigs, long term work and commissioned work for the group.
  • Arranged media opportunities including interviews and articles.
  • Submit artists work for exhibitions, both juried and non-juried.
  • Responsible for keeping a database of artist opportunities for paid, non-paid and volunteer work.
  • Update website when needed.
  • Assist with the planning of each and every art showcase or exhibit.
  • Responsible for all social media promotion including Facebook, Twitter, Instagram and Tumblr.
  • Main point of contact for Sharp with Art Group.
  • Responsible for increasing exposure for every member of Sharp with Art Group.
  • Cultivate and maintain strong media relationships.
  • Resolve public affairs issues.
  • Enhance meaningful relationships with targeted, high-level external audiences.
Director of Public Affairs, Sharp with Art Group

August, 2009 - January, 2014

  • Responsible for all Public Relations and Administrative Duties for Sharp with Art Group.
  • Develop, integrate, and implement PR activities designed to enhance company brand.
  • Develop communications products including website, newsletters, online communications, media and public relations.
  • Work with the CEO to achieve organizational goals and objectives by administering the communications and public relations initiatives.
  • Secure paid gigs, long term work and commissioned work for the group.
  • Arranged media opportunities including interviews and articles.
  • Submit artists work for exhibitions, both juried and non-juried.
  • Responsible for keeping a database of artist opportunities for paid, non-paid and volunteer work.
  • Assist with the planning of each and every art showcase or exhibit.
  • Responsible for all social media promotion including Facebook, Twitter, Instagram and Tumblr.
  • Main point of contact for Sharp with Art Group.
  • Responsible for increasing exposure for every member of Sharp with Art Group.
  • Cultivate and maintain strong media relationships.
  • Resolve public affairs issues.
  • Enhance meaningful relationships with targeted, high-level external audiences.