Json Fabio M.

Houston, TX, USA
Total impact
Ready to volunteer

Professional experience

Digital Marketing Specialist, Freelance

July, 2021 - Current

Structuring effective Google Ads and paid social media campaigns

Organizing ad groups, audit existing accounts and suggest/implement effective strategies

A/B split testing, ad copywriting, auditing landing pages and funnels to boost quality scores and bounce rates

Improving CTRs, lower CPCs and increase conversions

Excel power-user; macros, pivot tables, V-Lookups

Built SEO Optimized WordPress Websites after completing keyword research and determining competition and volume in a particular niche

Communicate with clients and report progress on campaigns

Audio Producer, Freelance

May, 2019 - Current

Creating musical works and recording audiobooks

Rowdy Watch Patroller, The University of Texas at San Antonio

October, 2017 - June, 2018

Intern, Mood Media

January, 2018 - May, 2018

Researched master and compositional ownership of a song through ASCAP, BMI, SESAC, GMR, HFA and AllMusic, Discogs, iTunes, Traxsource, etc.

Maintained song status through shared Google Sheets/company database

Negotiate territory, term, and fees using sales techniques and securing licenses with rights-holders

Multitasked in a fast-paced environment under tight deadlines with: Slack Messaging, Trello, and other intercommunicative workplace technologies

Cleared 50-70+ tracks a day; sent 20 to 30+ emails a day

Developed relationships with record labels and music publishers

Talked to potential licensors through video chat (Google Hangouts) and conference calls

The pixel