Profile Picture

Rebecca M.

Volunteer
Scottsdale, AZ, USA
Total impact
$5776
Status
Ready to Volunteer

Professional Experience

C-Suite Advisor, The C-Suite Network

March, 2020 - Current

Advisor and Coach to C-Suite Executives and leadership teams.

Expert Judge, US Interactive Marketing Awards

January, 2018 - Current

Expert Judge for US Interactive Marketing Awards by Don't Panic Events in affiliation with Pubcon SFIMA Conference.

Mobile Awards Expert Judge, Web Marketing Association

November, 2013 - Current

Expert Judge for Global Mobile Awards - judging mobile websites and mobile apps. Hosted by Web Marketing Association.

Human AI Futurist, Evangelist and Innovation Coach, CROWD SUCCESS ®

February, 2013 - Current

CROWD SUCCESS: Welcome to the World of Human AI.
The secret to innovation, success, happiness, and survival in a world of intelligent machines.

A book written for humans, by a human.

Author of 'Million Dollar Websites: Build a Better Website Using Best Practices of the Web Elite...", Earl Press

February, 2013 - Current

'Million Dollar Websites: Build a Better Website Using Best Practices of the Web Elite in E-Business, Design, SEO, Usability, Social, Mobile and Conversion'
j.mp/MillionWeb
An owners guide to the website for business owners, executives and team leaders.

99% of Mistakes Made When Creating a Website are 100% Preventable.

This book is a must-read for every executive, VP, director, entrepreneur, designer, developer, SEO, PR, sales, marketing and customer service manager invested in creating a sustainable brand that can compete and win in the ever-changing digital landscape.

This book will change the way your organization views and manages the most visible asset of their brand - the website. This book empowers the business or brand to embrace the website as a vital business asset, (vs. a project) and emphasizes, in non-technical terms, how to build a website that will serve customers and deliver results that support key business objectives.

Million Dollar Websites has received 5/6 stars from industry experts and readers, been mentioned on Entrepreneur.com, and used to educate designers and web programmers in college, and in the workplace, around the world.

E-Commerce experts highly recommend Million Dollar Websites.

Website designers and web firms give Million Dollar Websites to clients to help them understand the website design and optimization process and help them communicate better.
Available in print and Kindle format on Amazon.com: http://j.mp/MillionWeb

Columnist for Search Engine Watch, Incisive Media

January, 2013 - November, 2014

Rebecca wrote a monthly column post for Search Engine Watch. Her posts were shared commented on and shared by thousands of visitors when published, and continue to be shared months, even years later. A website update by Search Engine Watch in 2015 unfortunately erased history of social media shares from many posts, but you can still view them:
http://searchenginewatch.com/author/2644/rebecca-murtagh#

Rebecca shared timely insights based on her many years of experience in business and brand strategy, e-business, e-commerce, SEO, social media, mobile, digital marketing and sales to help businesses and brands embrace and adapt to today's digital, social landscape.

Internet Advertising Awards Experts Judge, Web Marketing Association

February, 2005 - Current

Expert Judge for Global Internet Advertising Competition hosted by Web Marketing Association.

Web Awards Expert Judge, Web Marketing Association

October, 2003 - Current

Expert Judge for International Web Awards Competition. Judging websites and providing comments on entries from the world's top brands and innovators.

CMO - Chief Marketing Officer, Inspired Life Development

February, 2002 - December, 2003

Engaged to develop product, marketing, brand and e-business strategy for young start-up focused on streaming media of inspirational content by the nation's leading motivational and educational speakers to [HTML_REMOVED]life long learners[HTML_REMOVED].

Led development of brand identity, marketing plan, strategic business development, sales strategy, international and national event and exhibit promotion and participation, in addition to the search engine, internet, direct mail, email marketing and advertising of the streaming subscription website to consumers.

Presented to VC and private investors, interfaced with some of the most recognized speakers in the world to license their content, consulted in development of royalty agreements, affiliate program integration, public relations, media interaction, led development of custom streaming media e-commerce platform and innovative on-demand CD burn of audio content from subscription-based consumer website.

Founder, Chief Strategist, CEO, Karner Blue Marketing LLC

August, 2001 - Current

Karner Blue Marketing - Your Virtual Marketing Partner!
Award-winning digital consultancy helping businesses and brands identify and leverage emerging opportunities to optimize their brand, grow market share and generate revenue.

A world-class marketing firm, typically approached by the President, CEO, CFO, CTO, SVP, VP and/or Directors responsible to stakeholders or shareholders when planning a start-up, seeking to identify opportunities created by emerging trends, create or amplify distinct competitive advantage, profitability, expansion into new markets, and/or to adapt brand strategy to new market conditions.
Awards include: 2015 US Search Awards finalist for Best Use of Social Media in Search Campaign, American Marketing Association 'Mark of Excellence' NYCAP chapter, and Web Marketing Association Website Awards.

DATA DRIVEN
Big Data is a popular new term to many. Rebecca Murtagh's passion for delivering results led her to founded this firm in 2001 on the foundation of data. Karner Blue Marketing integrates creativity and innovation to drive strategies, implementation and measurement of results.

The firm's commitment to always act on behalf of the best interest of the client have attracted clients from a variety of industries. Whether a multinational consumer brand, international SAAS, national franchisor, Silicon Valley start-up, or entrepreneur with big ideas (and everything in between) - Karner Blue Marketing helps organizations optimize their efforts to increase profit and market share.

A direct connection is established with executives to help them transform their vision into an actionable strategy that enables internal teams, vendors, consultants, and/or agency of record to elevate performance, achieve KPI's and support immediate and long-term goals.

Director of Marketing, Corporate and New Media Services, Wave Systems Corp. (WAVX)

January, 2000 - August, 2001

Initially invited to lead the maketing strategy to work collaboratively with executive management, software development and teams in NYC, Princeton, NJ and Cupertino, CA on "wallet" platform, early Web 2.0 community and digital rights management for streaming media and the development, deployment and licensing of EMBASSY Trusted Client technology and participation at COMDEX, NAB, E3 annual industry trade shows and conventions.

Marketing responsibilities expanded to corporate scope including relationships with PC OEM Partners, Compaq, Sony, Philips as well as the initiation of partnership between Wave Systems and Cyber-COMM at Paris Conference on Secure e-Commerce in Europe.

Led the Marketing and Design teams.

Worked closely with Director of Technology, EVP, VP's and C-level executives to build and plan revenue, product and pricing models for solution deployment direct to market and via strategic partners.

Manager, Internet Services, Harte-Hanks

August, 1999 - February, 2000

Hired by Harte Hanks Interactive, a Pharmaceutical Interactive Agency, to lead the team through first fast-cycle e-commerce home furnishings retail website project, while collaborating with strategists on Pharma projects.

Served as e-business strategist, account representative, project lead to development, design and marketing teams to deploy mission-critical benchmark $1 million budget website project for Rhodes Furniture to rival furniture.com for on-time, on budget deployment.

Introduced e-commerce retail planning, design, development and integration of inventory and offline assets to seamlessly deploy a benchmark "best of class" retail e-commerce environment. that enabled firm to land new accounts such as Casual Corner, US Post Office.

Led development of the web's first FLASH "Room Planner" including account creation and real-time integration of furniture and accessories including size and dimension from active inventory database.

Chairperson, Internet Symposium for Business - American Marketing Association and SUNY School of Business

September, 1998 - February, 1999

Second Annual "Building Brands and Business on the Web," an all-day Internet marketing symposium held on Tuesday, Feb. 23, 1999. The event is being presented by the NY Capital Region Chapter of the American Marketing Association and the University’s School of Business.

"The Internet has become a viable resource and necessary marketing channel for businesses today," said Rebecca Murtagh of Webway, the symposium chairperson. "Our symposium will address the new challenges Internet marketing poses and solutions for addressing them."

Morning seminars and a luncheon will feature national Internet experts from Borders Books and Music, Hearst Corporation and Agile Industries/Ogilvy One (Internet marketers for the Olympics and IBM). Interactive afternoon workshops will be led by Internet marketers from Trans World Entertainment, RoadRunner and the Hearst Corporation. The day’s topics will include brand building on the web, developing web loyalty, E-commerce and on-line communities, on-line relationship building, using banner ads and more.

"Last year’s half-day symposium attracted 200 local marketers, many of whom asked for a longer and more in-depth event. This year we’ve responded and successfully attracted speakers who are top-notch Internet specialists — people who have excelled in this field," said Paul Schurr, associate professor of marketing in the School of Business. "The anecdotes and information they present will be cutting-edge. In the afternoon discussion groups, participants will have the opportunity to gain first-hand attention."

The symposium is sponsored by the Times Union and Road Runner, and supported by Webway, Media Logic and New Art Printing

Professional Keynote Speaker, Lecturer, Executive Coach, Corporate Trainer, RebeccaMurtagh.com

June, 1998 - Current

Rebecca is an internationally recognized thought-leader, futurist, author and speaker who is passionate about helping entrepreneurs, executives, and career professionals connect what they instinctively know with science and data to achieve their goals, FASTER!

Since 1998 Rebecca has been helping executives, entrepreneurs and teams from Silicon Valley to Main Street work from their center of genius to:

  • innovate faster

  • see their work and the people they work with with in a new way

  • be more creative

  • promote collaboration

  • create an environment that promotes peak human performance

  • increase revenue and profit

Rebecca shares powerful insights from decades of real-world experience to audiences of all sizes (3-1,500).

She has been invited to speak at 20+ Pubcon Conferences (a Forbes "must attend" and Inc. "best conference for growing your business"), NYC Brand Summit, O'Reilly Web 2.0 Conference, Digital World Expo, PRSA, NANP, ISA, NHFA, AOA, SES, Association of Strategic Marketing and numerous presentations at industry conventions, conferences, private corporate training, undergraduate university classess, graduate college lectures, startup incubators, entrepreneur programs and chambers of

Want to empower YOUR audience to enjoy their work, innovate, collaborate and achieve their goals faster?

Start a conversation!

Director of Marketing, WebWay LLC

February, 1998 - August, 1999

Joined this innovative new media company in the very early days of website development to work along side talented developers designers to build high visibility websites, CMS, VPNs, Intranets, corporate and early retail e-commerce websites for companies like Click TV, Plug Power, Troy-Bilt and others.

Led the design, deployment and marketing of award-winning websites, including national recognition for Albany Colonie Regional Chamber of Commerce website.

In this intense, fast-moving environment, Rebecca was able to develop e-business strategies, architecture, site planning, development, usability and marketing methods which became early foundation for methods she has used to serve clients of Karner Blue Marketing across North America.

Rebecca launched a "lunch and learn" workshop series, inviting clients in to informally discuss internet trends and understand how to leverage them to support their goals and the bottom line.

Marketing Communications - Technology & Trades, Thomson Delmar Learning

January, 1995 - February, 1998

Hired to develop and manage marketing communications for a 38 million dollar imprint of Delmar Publishers, an 80 million dollar imprint of ITP - International Thomson Publishers.

Jumping at the chance to work with IT team to develop and promote the corporation's first few websites, Rebecca drove design, user experience and internet promotion...and learning HTML in her free time to facilitate communication with technologists.

Worked with executive management and HR on corporate marketing projects, annual report, company programs, special events and agency selection for $1 million dollar budget to launch new imprint.

Position included building relationships with trade media and book launch campaigns to reach instructors in secondary school markets and trade professionals in fields including CADD, Architecture, Mechanical Design, ASE [HTML_REMOVED] Automotive, Electrial, HVAC, Construction, etc, writing copy for book covers catalogues and campaigns to promote hundreds of titles each year.