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Michelle D.

Volunteer
Annapolis, MD, USA
Total impact
$29546
Status
Ready to Volunteer

Biography

I’m a former advertising account manager turned brand marketing manager, with a passion for the intersection of communications and making a difference and a sweet spot for helping organization’s better define and utilize their mission, vision and core values.

After graduating Summa Cum Laude from the University of Florida, I immediately began working at an insights and advertising agency in Atlanta. I spent my days managing every aspect of Agency of Record work for companies in fast food and retail industries, leading teams as we uncovered creative insights that launched brand and merchandising campaigns to client success.

Growth brought me to the realization that I wanted something of my own to fight for; I thrive on representing a product/brand with a mission and a purpose. My passion for communicating meaningful messages and my love for sports collided when I became the Brand Marketing Manager at Atlanta Track Club, a non-profit organization that serves over 24,000 members and organizes 30+ events and programs a year, including the country’s largest road race, the AJC Peachtree Road Race. Here I managed all brand communications including brand strategy, event promotion, social media, sponsor integration and public relations. Notable achievements include leading the first rebrand in the organization’s 50+ year history, which resulted in a 10% year-over-year growth in all owned events and rewriting the organization’s core values and key messaging strategy as part of a new 3-year strategic plan.

A personal relocation to the Baltimore/Annapolis area allowed me the opportunity to continue work at a non-profit organization that shared the belief that you can change lives through the power of sport and community support. At the Ulman Cancer Fund for Young Adults, I handled all marketing and communications for the organization’s endurance events and also assisted in strategic planning by rewriting the organization’s core values and guiding pillars as a part of an internal desire to create a better foundation from which to improve corporate culture. Rounding out my palette of experience, I've also spent a year working in Brand Management at Under Armour, managing integrated brand marketing communications and acting as the center of insight for my category, leading a team of cross-functional marketers in launching global brand campaigns across social, digital, retail and experiential activations.

In my three years working for nonprofits, I’ve learned how to maximize exposure with minimal resources and how to be reliable without becoming predictable. In my year at Under Armour, I've learned how to build scalable and adaptable brand strategy. Combined with three years of creative agency experience, I am a self-starter who is personable, perceptive and passionate, meeting tasks and goals with efficiency while always keeping the big picture in sight.

Skills

  • Branding
  • Marketing
  • Strategy Consulting

Causes

  • Arts & Culture
  • Education
  • Health & Nutrition
  • Women's Issues
  • Youth Development

Networks