September, 2020 - Current
January, 2019 - June, 2020
-Planned and developed social media content for MMS, TrialAssure, Health Analytics Collective, and MMS University, totaling 14 accounts. Used industry research, platform analytics, and creative solutions to engage and target specific audiences for each brand.
-Increased web traffic from social media content by 69% for TrialAssure and 57% for MMS during the first half of 2019.
-Maintained the MMS internal communications platform by sharing events, colleague activities, press releases, blogs, and messages from HR.
-Researched, applied, and coordinated award nominations for local, trade, and business publications. Secured award wins in Crain's Detroit Business, DBusiness, and Corp! Magazine.
-Managed media relations by maintaining contact lists, building relationships with reporters, drafting and pitching press releases, creating briefing books, and monitoring media coverage.
-Developed blog content.
-Led video production.
-Copyedited marketing collateral.
-Edited website copy for SEO purposes.
-Supported the MMS Social Committee with its communications needs. Coordinated a global running competition that encouraged colleague health and wellbeing.
September, 2018 - December, 2018
Secured three regional broadcast interviews, pitched national publications for product launches, and gathered research to uniquely craft media pitches.
Wrote and edited media advisories and press releases for Bethany Christian Services and the North American International Auto Show.
Coordinated event logistics for a 40-person media event in San Diego.
-Conducted influencer research and outreach via Instagram.
Provided onsite assistance and secured broadcast media coverage for HEAT's annual law enforcement breakfast.
Developed local, regional, and national media lists for clients including New Holland Brewing Company, Hillsdale College, and Belle Tire.
June, 2018 - September, 2018
Wrote and edited articles for Motrolix's Ford Authority, GM Authority, and FCA Authority sites.
Gained experienced with Wordpress and SEO tools to boost online traffic
Used Basecamp to manage daily tasks and team projects
Pitched content ideas for future articles
May, 2018 - August, 2018
Wrote and edited press releases for B2B and professional service clients
Designed infographics to accompany blogs.
Developed automotive supplier media lists.
October, 2017 - January, 2018
-Created monthly social media reports for clients
-Wrote news releases published by local media outlets, including the Grand Rapids Business Journal.
-Used Cision to create regional and national media contact lists.
-Developed blog content when Phillip Boutte Jr. (conceptual costume artist for Guardians of the Galaxy, X-Men, and Hunger Games) spoke at the Mosaic Film Experience.
June, 2016 - April, 2017
Handled all external communications for Pals Student Mentors by creating monthly newsletters, writing social media content, recording video, and pitching press releases to the Lanthorn (GVSU's student newspaper).