April, 2006 - Current
The Pioneer Group improves client revenues and profitability by providing marketing, strategy and innovation advice. Our clients are small and medium sized businesses and a partial client list includes Benevity, 6D Global, Thinking Maps Inc, Zone Five Software, NXT Health, The Clean Air Council and The Boston Center for the Arts.
Our marketing services include segmentation studies, developing user personas, brand positioning, pricing and channel analysis, digital marketing, content marketing and lead generation. Our strategy work is focused on finding ways to more effectively compete in existing markets and identifying new markets to enter. For our innovation clients we use a design thinking approach to develop differentiated products and services that warrant a premium price in the market.
November, 2002 - March, 2006
As a category development manager I was the voice of the customer for Colgate’s personal care Target account team. I identified opportunities to enhance Target’s personal care revenues ($750 Million) and profits by analyzing sales and promotions, forecasting demand and managing product assortment for the personal care buyer. I provided the same types of insights for the Colgate-Palmolive personal care team ($55 Million in sales) and generated an incremental $6 million in sales.
In addition to my CDM responsibilities, I was a lead vendor partner for two of Target’s major marketing initiatives. I developed their first ethnic store clusters and served on Target’s Guest Relationship Management database team. Colgate was one of the initial GRM database funders and we created models to forecast demand, to identify early adopters, to build loyalty among deal prone shoppers, and to increase the purchases of high frequency shoppers.
I was recognized with Colgate's Chairman's Award for my work.
November, 2001 - November, 2002
I conducted syndicated data marketing research for the baking division which included the Betty Crocker Baking and Bisquick brands. When I wasn’t analyzing the marketing efforts for the division ($725 Million) I worked on two special projects. One of the initiatives was to develop a competitive analysis framework that integrated price elasticity studies with our competitor’s financial statements so we could understand the impact of our promotions on our competition. The other project was serving as a syndicated data liaison for a joint venture between ACNielsen and Yahoo.
July, 1998 - September, 2001
I worked on a strategy and analysis team that provided forward looking insights to the global sales and marketing organizations. I led several major projects including:
The team also worked on an early generation of big data projects for Frito-Lay’s retail partners. We used loyalty card data to segment consumers based upon their shopping basket size, to improve promotional efficiency and to improve non-promoted sales by merchandizing items that are purchased together in adjacent locations.
August, 1996 - May, 1998
Concentrated in Marketing and Finance
January, 1994 - January, 1996
Sold television advertising for a Disney owned ABC affiliate.
January, 1987 - January, 1991
January, 1984 - January, 1987