"Hands-on" analytics leader with in-depth analytics expertise driving impactful analytic solutions in complex operating environments across multiple industries (B2C, B2B & B2B2C).
Unique blend of capabilities in marketing analytics, data science, and market research, with a passion for driving fact based decision-making through analytics and data analysis.
Strong analytics experience across functional areas with theoretical expertise and practical operational implementation capabilities. Significant experience in developing predictive and descriptive frameworks used in customer lifetime value, marketing mix, customer retention/acquisition, reporting and market research. Capability to communicate complex analytics results and impact to senior leaders and lead analytics staff of programmers, data scientists and analytics professionals. Proven capability to create new customer-level analytics solutions and systems from concept to implementation. Proven track record of driving performance and leading analytics teams in both new, and well established environments with experience in ISPs, financial services, wireless and business services. Track record linking systems through analysis using both operational and customer attitudinal data. Expert at attracting, leading and developing analytics talent.
Recognized for the ability to design data-driven analytics solutions in both developing and new operating environments to uncover key drivers of customer behavior to impact positive business results, used in both day-to-day tactical and supporting business strategy.
* Expertise: Data Science, Analytics and Reporting, Analytical Modeling, Market Research
* Functional Experience: Marketing, Product, Finance, Strategy, Research
* Industries: ISP, Wireless, Telecom, Financial Services, Business Services
* Customer Analytics: Customer Lifetime Value, Acquisition, Conversion, Retention, Database Marketing and Management, Forecasting, Reporting
* Technical: SAS, R, Python, Research Design and Methods, SPSS, SQL, Power BI, Adobe Site Catalyst, Salesforce.com
Customer Analytics * People Leadership * Data Science * Forecasting * Online Analytics * Business Planning * Data Mining * Customer Insights and Segmentation * Multi-channel Marketing * Financial Analysis * CFA * Program Management * Predictive Models * Strategic Planning * Machine Learning * Database Marketing * Regression * SAS * R * Python * Cluster Analysis * Customer Loyalty and Satisfaction * Market Research * Budget and Vendor Management * Power BI * Team Leadership * Customer Lifetime Value
- Data Analysis
- Database Administration
- Digital Marketing
- Information Technology
- Project Management
- Arts & Culture
- Community & Economic Development
- Disease & Medical Research
- Science & Technology
- Youth Development