digital marketing director, Otis & Ahearn Real Estate
August, 2013 - June, 2014
Online marketing initiatives and overall technology improvements for a well-established high-end luxury real estate firm decades behind the competition. Increased efficiently of internal operations such as creation and production of print and digital marketing collateral, email communications, and internal server systems. Increase web presence through online promotion of listings, social media strategies, blog/article creation and submission, and targeted email marketing campaigns. New website with SEO, content optimization and IDX implementation focused on lead generation and conversion optimization. Integrated CRM system with agent training sessions for new technology and social media marketing.
online marketing coordinator, Meridian Realty Group
December, 2012 - May, 2013
online marketing strategies for luxury real estate firm.
Using a variety of domain names associated with dozens of luxury condo buildings all over the city, the website myluxurycondosboston.com was created to capture the search engine traffic for each particular property or neighborhood and then direct them to the company main website where they could be converted into potential leads. The most advanced SEO techniques along with use of Google Webmaster tools and Analytics were used to monitor results and improve the site for optimal performance. An evaluation of the company's email marketing initiatives was made and improved. Social media optimization along with an overall improvement of the company's online presence so as to compliment and be consistent with the offline or print current marketing initiatives.
online marketing campaign, Sean Costello Memorial Fund for bipolar research
December, 2011 - December, 2012
Online marketing for non-profit organization that supports and conducts research on bipolar disorder. Primary objectives focusing on promoting awareness, providing education and resources for individuals that suffer from this disease. Online marketing research for the non-profit industry was conducted. Findings report the most influential ways to utilize social media marketing and the various online donation capabilities that were to be implemented. Along with the redesign of the organization's website, a step-by-step guide for the organization to implement and maintain a strong social media presence whose success can be measured by the charitable contributions made through such connections. Enrollment and participation in the google for non-profits program, as well as streaming of benefit concerts with donation functionality via Youtube. Email newsletter campaign management.
Associate and Web Marketing Assistant, Charlesgate Realty Group
April, 2010 - October, 2011
apartment rental broker. Online marketing consultant/assistant on various projects such as the new website in terms of design and layout, company blog with regards to content creation and promotion, and general social media behaviors and best practices.
Webmaster/IT Director, Weichert Realtors - Copley Real Estate
June, 2007 - April, 2008
Webmaster – created new company website with and integrated apartment rental database.
Web Marketing Coordinator - managed online advertising campaigns
IT Director - created a company intranet and introduced new technologies to streamline company processes
Independent Web Marketing Consultant, GregVardaro.com
April, 2006 - Current
Consultation, creation, and implementation of various online marketing projects and campaigns. Research, analytics, and evaluation of corporate social media networking behaviors and overall web presence as it relates to the marketing objectives and individual company goals. Targeting local and small businesses from real estate brokers, technology service providers, and non- profit organizations, with a primary objective to deliver the most cost -effective technology solutions on any size budget.
Masters, Bentley College - Elkin B. McCallum Graduate School of Business
January, 2001 - January, 2002
Marketing Information Technology
Web Content Manager, IBM Lotus Business Partners
October, 2000 - October, 2001
Marketing Co-op -
member of Lotus' worldwide software volume licensing program. Web content manager of customer and reseller extranets, internet, and intranet. Traffic reporting and statistics.
Database development, Usability testing, development of online marketing collateral, customer support.
Bachelors, Bentley University
January, 1998 - January, 2002
Malden Catholic H.S.
January, 1994 - January, 1998