Mission

To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by: conserving the world's biological diversity,
ensuring that the use of renewable natural resources is sustainable,
promoting the reduction of pollution and wasteful consumption.

What We Do

In order to achieve this mission, WWF broadly focuses its efforts on two broad areas:

Biodiversity - to ensure that the earth web of life stays healthy and vibrant for generations to come.
Footprint - reducing the negative impacts of human activity - our ecological footprint - and that the use of natural resources required for life are managed sustainably and equitably.