Mission

Our mission is to work toward bringing about a vegan world by using our growing
online platform to do the following:

* Encourage those who are not yet vegan to see the value in animals' lives,
become aware of the reality of animal exploitation in today's world, and
recognize the benefits of switching to a vegan lifestyle.

* Contribute to a thriving vegan community by highlighting positive changes
taking place, inspire people to become active in effecting change, and
amplifying the work of activists, animal sanctuaries, and vegan
organisations through collaboration.