Mission

To inspire and prepare young people to succeed in a global economy.

What We Do

Junior Achievement (JA) inspires and prepares young people to succeed in a global economy. Through nationally developed core curriculum focused on financial literacy, work readiness, and entrepreneurship, JA of NorCal positively impacts the lives of youth by connecting students, community, and business together in a hands-on learning environment. JA's volunteer-based delivery model, merged with the latest technology, creates a blended learning environment that provides students a relevant, responsive, and innovative portfolio of learning. This experiential approach creates for students a strong connection between school and work; they learn that future success is directly tied to school success.
Since 1950, JA NorCal has utilized corporate and community volunteer-led programming to educate thousands of K-12th grade students on the latest 21st Century skills. In the past year 98,488 Northern California students participated in JA experiential learning programs. In 2015-2016 JA of NorCal will utilize and support 4,074 volunteers to teach JA program curriculum to 101,850 students across 23 Northern California counties.