Mission

To change the culture of youth sports so that every child, regardless of social or economic circumstance, has access to a positive youth sports experience.

What We Do

We believe youth sports is a unique platform to create better life outcomes for all kids regardless of social or economic circumstance . Research shows that a positive youth sports experience teaches teamwork, develops leadership skills, creates opportunities for increased diversity, equity, and inclusion, and builds community.

But the problem is the playing field is not level, and in many areas, the youth sports experience is failing our kids.

Positive Coaching Alliance and Coaching Corps have merged to reimagine the culture of youth sports so that every child has access to a positive youth sports experience to help them be better prepared for life.

We make sure youth sports organizations are more effective in building character by ensuring there are enough well-trained coaches and that parents are equipped to provide more support to their children.

Our vision is to build a world where every child benefits from a positive youth sports experience with a coach who inspires them to become the best version of themselves in the game and in life.