marketing-old
Marketing (OLD)

See how Chip W. helped Voolla on a Brand Messaging project

Stephanie D
Stephanie D.
Founder
CW
Chip W.
Volunteer
Matched on
May 14, 2012
Saved
$4,212
Hours Given
30 Hours
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What did Voolla need?

Chip helped Voolla

Why is this project important?

None

Posted By
Stephanie D
Stephanie D.
Founder
Cause Areas
Youth Development
Health & Nutrition
Voolla
Norfolk, Virginia, USA

What did Chip have to offer?

Chip Walker
EVP, Director of Brand Planning and Innovation, Young & Rubicam New York

Experience Overview
Chip has a proven track record developing marketing, brand, communications and digital strategy for a wide array of major brands. He’s known for connecting the dots between information and ideas, thought synthesis and simplification, and leading diverse teams to single-minded strategies and ideas. Innovation is one of Chip’...

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Chip Walker
EVP, Director of Brand Planning and Innovation, Young & Rubicam New York

Experience Overview
Chip has a proven track record developing marketing, brand, communications and digital strategy for a wide array of major brands. He’s known for connecting the dots between information and ideas, thought synthesis and simplification, and leading diverse teams to single-minded strategies and ideas. Innovation is one of Chip’s career-long passions – from new product & service development to creating concept for completely new brands.

Core Competencies
Ideation, innovation, facilitation, quantitative and qualitative research, ethnography, semiotics, strategic planning, brief writing, communication strategy, brand strategy, marketing strategy, CRM strategy, data analytics, brand positioning and brand essence development, integrated marketing, cross-disciplinary strategy.

Highlights
• Brand Invention and Re-invention: Chip has personally led and/or facilitated senior client management teams to take brands to new places. Success stories include Jim Beam (twice), AT&T, Dial Corp., Brinker Corp, Wrigley, and Pepsico.
• Cross-Disciplinary Strategy: Chip has led the strategic function at brand agencies (BBDO, Y&R), a marketing services agency (Wunderman) and at a digital & social agency (StrawberryFrog), giving him a unique multi-disciplinary skill-set. He’s also lead strategy across the Y&R companies (ad, media, digital, multi-cultural, etc.) for clients like AT&T and Citi.
• Thought Leadership: Expert speaker and writer on consumer culture and behavior, particularly Millennials and Boomers. Codified “Cultural Movements’ as the StrawberryFrog strategic approach and “Brand Energy” as BBDO Chicago’s.


Skills
Branding
Marketing
Experience
  • At least 2 years of experience with brand management, marketing, advertising, public relations, communications or business development
  • Experience in articulating a brand message and communicating it to the public
  • CW
    Chip W.
    Volunteer
    Manhattan, NY, USA

    About Voolla

    Voolla’s mission is to revolutionize the world of volunteering by providing a new way to “give back.” We enable skilled volunteers to donate their services, which are hired by individuals or businesses in exchange for a fee that is then donated to the charity of their choice. Currently, only 27% of the US volunteers. We plan to change that.
    Fun Fact

    Fun Fact

    This is the 1st project posted by Voolla.

    Total Saved
    $21,136

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