Marketing (OLD)

See how Laura L. helped 5 Pound Apparel on a Marketing Plan on a Shoestring Budget project

Bryan S
Bryan S.
Owner at 5 Pound Apparel
Laura L
Laura L.
Investigator, Connector, Strategist
Matched on
May 4, 2012
Hours Given
45 Hours
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What did 5 Pound Apparel need?

Laura helped 5 Pound Apparel

Why is this project important?


Posted By
Bryan S
Bryan S.
Owner at 5 Pound Apparel
Cause Areas
Health & Nutrition
International Affairs
5 Pound Apparel
Springfield, Missouri, USA

What did Laura have to offer?

Using traditional and emerging research techniques, Laura uncovers hidden truths about consumer psychologies and brands; substantiating strong brand strategies, honing creative communications and other initiatives. From New York & London bases, Laura has partnered with the Mayo Clinic, J&J, GSK, Unilever, Gillette, American Express, and many others on projects of local and global proportion.

  • 5+ years of experience in marketing, brand management, product positioning, product management, market research, public relations or corporate communications.
  • Experience both creating and implementing a marketing plan, and measuring its success and effectiveness in the short-term and over time.
  • An understanding of social good organizations' resource constraints and the ability to produce results with limited resources.
  • Laura L
    Laura L.
    Investigator, Connector, Strategist
    Brooklyn, NY, USA

    About 5 Pound Apparel

    We are a social enterprise in Springfield, Missouri. Our brand, 5 Pound Apparel, provides five pounds of food and nutritional treatment to malnourished children in Nepal - a donation equaling 50% of our profits. Every brand we carry provides some sort of aid to people in need.
    Fun Fact

    Fun Fact

    This is the 3rd project posted by 5 Pound Apparel .

    Total Saved

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