marketing-old
Marketing (OLD)

See how Sara B. helped The Boston Harbor Association on a Marketing Plan on a Shoestring Budget project

Julie W
Julie W.
Executive Director, The Boston Harbor Association
SB
Sara B.
Volunteer
Matched on
Jun 18, 2012
Saved
$5,625
Hours Given
45 Hours
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What did The Boston Harbor Association need?

Sara helped The Boston Harbor Association

Why is this project important?

None

Posted By
Julie W
Julie W.
Executive Director, The Boston Harbor Association
Cause Areas
Arts & Culture
Community & Economic Development
Education
Environment
Philanthropy & Capacity Building
The Boston Harbor Association
Boston, Massachusetts, USA

What did Sara have to offer?

I have spent the last 2.5 years (including two 3-month internships during college) working as a marketing strategist at a NYC-based boutique firm. During that time, I have worked with both corporate and nonprofit clients to address challenges related to targeting, effective competitive differentiation, brand positioning, innovation, messaging, and execution. I am a trained moderator, with extensive experience coordinating, conduc...

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I have spent the last 2.5 years (including two 3-month internships during college) working as a marketing strategist at a NYC-based boutique firm. During that time, I have worked with both corporate and nonprofit clients to address challenges related to targeting, effective competitive differentiation, brand positioning, innovation, messaging, and execution. I am a trained moderator, with extensive experience coordinating, conducting, and analyzing qualitative research. I will begin pursuing my master's in urban planning this fall, and am very passionate about green space, urban planning, and environmental issues. I would like to put my marketing skills and experience to work in these areas. I am happy to provide a more detailed resume upon request.


Skills
Entrepreneurship
Marketing
Experience
  • 5+ years of experience in marketing, brand management, product positioning, product management, market research, public relations or corporate communications.
  • Experience both creating and implementing a marketing plan, and measuring its success and effectiveness in the short-term and over time.
  • An understanding of social good organizations' resource constraints and the ability to produce results with limited resources.
  • SB
    Sara B.
    Volunteer
    Manhattan, NY, USA

    About The Boston Harbor Association

    The Boston Harbor Association was founded in 1973 with the sole purpose of cleaning up one of the dirtiest harbors in the United States. A decade later, we joined the Boston Redevelopment Authority and others in proposing an expansive public walkway to reconnect residents to the water.
    Fun Fact

    Fun Fact

    This is the 3rd project posted by The Boston Harbor Association.

    Total Saved
    $24,375

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