marketing-and-communications
Marketing & Communications

See how Michelle R. helped Behind the Book on an E-Newsletter project

Jo U
Jo U.
Executive Director
Michelle R
Michelle R.
Database and Social Media Afficionado
Matched on
Feb 8, 2012
Saved
$3,000
Hours Given
20 Hours
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What did Behind the Book need?

Michelle helped Behind the Book

Why is this project important?

None

Posted By
Jo U
Jo U.
Executive Director
Cause Areas
Education
Arts & Culture
Youth Development
Behind the Book
New York, New York, USA

What did Michelle have to offer?

Michelle has been heavily involved in database implementation, marketing, and fundraising of all kinds for the past decade. She currently manages the e-marketing and CRM databases and programs for PBS and serves as Secretary on the Board of Blueprint Earth. Before that, Michelle spent four years at the nonprofit BRAC USA, where she built their fundraising program and platform on Salesforce from the ground up. She has also served ...

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Michelle has been heavily involved in database implementation, marketing, and fundraising of all kinds for the past decade. She currently manages the e-marketing and CRM databases and programs for PBS and serves as Secretary on the Board of Blueprint Earth. Before that, Michelle spent four years at the nonprofit BRAC USA, where she built their fundraising program and platform on Salesforce from the ground up. She has also served on the board of the Young Professionals for International Cooperation for Southern New York, which is part of the United Nations Association. Michelle has an MBA from the NYU Stern School of Business.

Michelle has experience setting up and administering databases in Salesforce, Eloqua, Access and Raiser's Edge. She has also done data analysis ranging from Google Analytics to Excel spreadsheets.


Skills
Branding
Communications
Digital Marketing
Marketing
Experience
  • At least 2 years of experience in marketing, public relations, communications, journalism or copywriting
  • Experience with e-newsletters and familiarity with e-newsletter platforms
  • Ability to synthesize and concisely communicate information
  • Experience developing messaging for an organization

  • Excellent writing skills

  • Experience designing print and/or digital marketing materials is a plus
  • Michelle R
    Michelle R.
    Database and Social Media Afficionado
    Biloxi, MS, USA

    About Behind the Book

    Behind the Book works directly in New York City public schools, providing rich, innovative literacy programs in urban classrooms. Behind the Book identifies books that speak to pre-K to 12th-grade students, then partners with teachers to create immersive curriculum units that bring the authors of those books into the classroom. Through a series of workshops, authors discuss their book and teach a genre of writing, encouraging students to see themselves as readers and writers.
    Fun Fact

    Fun Fact

    This is the 4th project posted by Behind the Book.

    Total Saved
    $69,352

    Check out Michelle's total impact

    Michelle R has matched on 3 projects with 3 organizations so far!

    Total Projects
    3
    Saved
    $16,888
    Time Given
    95 hours
    Member Since
    September 2010
    Skills Used
    Branding
    Communications
    Database Administration
    View More
    Causes Supported
    Animals

    Education

    Michelle R
    Michelle R.
    Database and Social Media Afficionado
    Biloxi, MS, USA

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