See how Samantha's skills helped Group for the Advancement of Psychiatry on a Brand Messaging project.
Matched OnSep 29, 2011
Marketing and branding professional with over 15 years’ experience in media and entertainment. Trained across several disciplines including Ad Sales Marketing and Brand Management. Brings a balance of creative, strategic, and operational thinking, a 360-degree integrated approach, and effective p...
What did Samantha have to offer?
I've been interested in Psychology and Psychiatry for years. I was an active volunteer in college (15 years ago), including at the Yale/New Haven Child Psychiatric Ward and a social center for people with mental illnesses in New Haven. I became close with a woman at the social center and came to realize the stigma I held regarding mental illnesses. Based on that experience, I developed a documentary to help reduce the stigma against mental illness. After college I decided to pursue a career in TV and marketing, instead of Psychology/Psychiatry. This opportunity at the Group for the Advancement of Psychiatry would allow me to come full-circle and apply my marketing skills to a passion of mine since college. I have over 10 years in marketing experience, an MBA, and I'm interested in the subject matter (I was a Psychology major and considered entering the field).