We're trying to start Facebook ad experiments but are having trouble strategically planning/extracting definitive conclusions from the tests. Daily Table is a nonprofit grocery store.
Our first goal is to use the ads to attract new customers, but farther down the line we will want to retarget lapsed customers. We want to increase our customer traffic to our brick and mortar store locations.
Experience in marketing (corporate) and grant-making, and passionate about social justice.
This is the 5th project posted by Daily Table.