See how carol's skills helped Garrison Institute on a Brand Messaging project.

John S.

Garrison Institute

Sitting at the intersection of contemplative practice, engaged social action, and scientific and creative inquiry, the Garrison Institute is dedicated to uncovering the wisdom that is urgently needed for humanity to understand, act, and flourish in the complex times in which we live.

What did John need?

Brand messaging will help us increase donations, registrations and customer engagement.

Matched On
Oct 6, 2016
&
Saved

$3600

carol g.

Volunteer

Seasoned professional with nearly 20 years of experience in designing fresh and effective communications and marketing strategies that raise awareness, change hearts, inspire minds and spark the cultural conversation. Creative problem-solver with demonstrated ability to see the big picture, i...
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What did carol have to offer?

I first learned about the Garrison Institute from Steve Kent, a colleague with whom I’ve worked with for years. Steve has conducted media outreach for the Institute, particularly the Climate, Mind & Behavior program, whose work seems increasingly relevant, especially given President Obama’s call for behavioral scientists to influence public participation around climate change. At the Rainforest Alliance, I produced viral and critically acclaimed videos that resonated and engaging because they were entertaining and driven by the interests of the target audience as opposed to the nonprofit agenda. I'm a seasoned communications & marketing professional with more than 20 years experience. As the Rainforest Alliance's Director of Communications & Marketing, I was the strategic and creative lead on brand development, content creation and storytelling. I overhauled the brand and website for Sustainable Travel International, making the organization's approach more accessible to businesses and donors. And most recently, I led a stakeholder outreach exercise for the National Parks Service's Potomac Heritage Trail. I'm a clear thinker, a concise writer, skilled at eliminating jargon, and able to put a fresh and engaging spin on listless or obtuse prose.

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