fundraising
Fundraising

See how Michelle D. helped WanderLove Corporation on a Mission, Vision & Values project

Brandy  H
Brandy H.
Founder
Michelle D
Michelle D.
Volunteer
Matched on
Jul 20, 2016
Saved
$7,248
Hours Given
20 Hours
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What did WanderLove Corporation need?

Michelle helped WanderLove Corporation capture the guiding principles of the organization in a compelling and concise way with new or updated key messaging.

Why is this project important?

Help us gather and organize our thoughts to form our mission, vision & values. We have an outline but need the holes and gaps filled. With your help, we will be able to further communicate our story and connect with our tribe. Being able to concisely state our mission, vision, and values is crucial to our early stage success as we look to form relationships with donors. Your expertise is crucial to our success!

This project will save us $7,248, allowing us to connect 37 travelers with an impactful volunteer opportunity.

Posted By
Brandy  H
Brandy H.
Founder
Final Product
Written Materials
Cause Areas
Community & Economic Development
Disaster Relief
Housing & Homelessness
WanderLove Corporation
Felton, California, USA

What did Michelle have to offer?

I’m a former advertising account manager turned brand marketing manager, with a passion for the intersection of communications and making a difference and a sweet spot for helping organization’s better define and utilize their mission, vision and core values.

After graduating Summa Cum Laude from the University of Florida, I immediately began working at an insights and advertising agency in Atlanta. I spent my days managing e...

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I’m a former advertising account manager turned brand marketing manager, with a passion for the intersection of communications and making a difference and a sweet spot for helping organization’s better define and utilize their mission, vision and core values.

After graduating Summa Cum Laude from the University of Florida, I immediately began working at an insights and advertising agency in Atlanta. I spent my days managing every aspect of Agency of Record work for companies in fast food and retail industries, leading teams as we uncovered creative insights that launched brand and merchandising campaigns to client success.

Growth brought me to the realization that I wanted something of my own to fight for; I thrive on representing a product/brand with a mission and a purpose. My passion for communicating meaningful messages and my love for sports collided when I became the Brand Marketing Manager at Atlanta Track Club, a non-profit organization that serves over 24,000 members and organizes 30+ events and programs a year, including the country’s largest road race, the AJC Peachtree Road Race. Here I managed all brand communications including brand strategy, event promotion, social media, sponsor integration and public relations. Notable achievements include leading the first rebrand in the organization’s 50+ year history, which resulted in a 10% year-over-year growth in all owned events and rewriting the organization’s core values and key messaging strategy as part of a new 3-year strategic plan.

A personal relocation to the Baltimore/Annapolis area allowed me the opportunity to continue work at a non-profit organization that shared the belief that you can change lives through the power of sport and community support. At the Ulman Cancer Fund for Young Adults, I handled all marketing and communications for the organization’s endurance events and also assisted in strategic planning by rewriting the organization’s core values and guiding pillars as a part of an internal desire to create a better foundation from which to improve corporate culture. Rounding out my palette of experience, I've also spent a year working in Brand Management at Under Armour, managing integrated brand marketing communications and acting as the center of insight for my category, leading a team of cross-functional marketers in launching global brand campaigns across social, digital, retail and experiential activations.

In my three years working for nonprofits, I’ve learned how to maximize exposure with minimal resources and how to be reliable without becoming predictable. In my year at Under Armour, I've learned how to build scalable and adaptable brand strategy. Combined with three years of creative agency experience, I am a self-starter who is personable, perceptive and passionate, meeting tasks and goals with efficiency while always keeping the big picture in sight.


Skills
Communications
Strategy Consulting
Experience
  • Background in business or nonprofit management, entrepeneurship, or strategic consulting
  • Strong writing skills
Michelle D
Michelle D.
Volunteer
Annapolis, MD, USA

What did they have to say?

Michelle is a true professional and a joy to work with. She is responsive, knowledgeable and qualified. I would work with her again in a heartbeat!

Brandy  H

Brandy H.

Founder

I'm so excited about the mission of WanderLove Corporation and what it can bring to the world and the way people travel and define adventure. It was a privilege to get to contribute to the strategic core of this organization and Brandy was a pleasure to work with!

Michelle D

Michelle D.

Volunteer

About WanderLove Corporation

We are committed to transforming the way people spend their time on vacation, deepening the connection between the places visited and the people who call them home. Founded upon the desire and conviction to give extravagant love by serving selflessly, we inspire travelers to be adventurous and compassionate, by giving back to the places they visit.
Fun Fact

Fun Fact

Our board of advisers (4 people) had a combined total of over 1200 hours of volunteer hours in one year, which equals 50 days of service!!

This is the 2nd project posted by WanderLove Corporation.

Total Saved
$34,295

Check out Michelle's total impact

Michelle D has matched on 4 projects with 3 organizations so far!

Total Projects
4
Saved
$21,696
Time Given
100 hours
Member Since
July 2016
Skills Used
Communications
Marketing
Strategy Consulting
View More
Causes Supported
Community & Economic Development

Education

Religion & Spirituality

Networks
Michelle D
Michelle D.
Volunteer
Annapolis, MD, USA

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