marketing-and-communications
Marketing & Communications

See how Tom S. helped Ingenuity Cleveland on a Marketing Strategy project

James K
James K.
Artistic Director
Tom  S
Tom S.
Volunteer
Matched on
Jun 18, 2014
Saved
$11,198
Hours Given
50 Hours
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What did Ingenuity Cleveland need?

Tom helped Ingenuity Cleveland * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most effective marketing channels available to them

Why is this project important?

We are a unique organization for this region, which values traditional education and cultural institutions. We need a marketing plan that will help us generate revenue, but also communicate that the 21st century needs a new approach to building a strong cultural and education base. The project will help us raise awareness for what we do, why it's important, and why more people should know about it.

This project will save us $11,198, allowing us to build 25 bicycle power units built by area children to power a sculpture at this year's festival.

Posted By
James K
James K.
Artistic Director
Final Product
Strategic Plan
Cause Areas
Education
Arts & Culture
Ingenuity Cleveland
Cleveland, Ohio, USA

What did Tom have to offer?

It all started with a single idea: connecting businesses with the right communications tools.

Tom Sarago, Principal and Owner of Spruce, has over fifteen years of industry expertise working with a range of businesses, from independently operated nonprofit organizations to national Fortune 500 companies. The common denominator in his work experience is in forging a relationship with a client to better understand their needs to ...

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It all started with a single idea: connecting businesses with the right communications tools.

Tom Sarago, Principal and Owner of Spruce, has over fifteen years of industry expertise working with a range of businesses, from independently operated nonprofit organizations to national Fortune 500 companies. The common denominator in his work experience is in forging a relationship with a client to better understand their needs to craft a clear, consistent, and unique brand message in the marketplace. It’s not just about buying likes, impressions or seeing what will stick, Spruce works with clients to develop strategies by targeting the right audience, with the right message, to get positive business results. We are extremely budget-concious and spend marketing resources as if they were coming from our own pocket (when we aren’t looking under every rock to acquire earned opportunities). Our proven ability to deliver quality, customized, pragmatic, and effective brand communications has helped companies achieve their particular business goals.Connecting, cultivating, thriving. We foster fresh ideas to help your brand grow.

From high-profile public relations to media buying and more, we have extensive experience in the Cleveland region and beyond, including industries such as:

Arts and entertainment
Financial services
Educational institutions
Neighborhood development
Nonprofit
Family-owned
Want to learn more and get connected with the right communication tools to help your idea grow?


Skills
Communications
Marketing
Experience
  • Experience in marketing strategy, brand management, market research, or a related field
Tom  S
Tom S.
Volunteer
Lakewood, OH, USA

About Ingenuity Cleveland

Ingenuity’s mission is to ignite the creative spark where the arts, science, and technology intersect. By animating Cleveland’s urban spaces with world-class, innovative experiences, Ingenuity provides a unique platform to explore the boundaries of art and technology.

Created to celebrate our region's deep creative, cultural, and business resources through an annual large-scale, destination event, we are evolving into a city-wide festival, with multiple venues spanning several days.
Fun Fact

Fun Fact

A typical day at Ingenuity is spent in meetings with doctors and the Cleveland Clinic, burlesque dancers from Budapest, and home-made Sake enthusiasts...

This is the 2nd project posted by Ingenuity Cleveland.

Total Saved
$44,544

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