marketing-old
Marketing (OLD)

See how David P. helped Ingenuity Cleveland on a Google Ad Words project

James K
James K.
Artistic Director
David P
David P.
Volunteer
Matched on
Apr 18, 2014
Saved
$6,000
Hours Given
40 Hours
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What did Ingenuity Cleveland need?

David helped Ingenuity Cleveland * A how-to on using Google AdWords to increase viewership to its site

Why is this project important?

Ingenuity has found that traditional advertising isn't maximizing our limited marketing budget. Google Adwords can get out the word on our events. We produce events that have a passionate following but are typically very limited in their run time. Because we are dealing with a fairly limited geography/ population with specific demographic and interests, this should be a perfect fit -- we want to make smart decisions. We think that Adwords will help us get on people's radar early and often and build our audience.

This project will save us $6,000, allowing us to convert 10 bicycles into power sources during a kid tech workshop.

Posted By
James K
James K.
Artistic Director
Cause Areas
Education
Arts & Culture
Ingenuity Cleveland
Cleveland, Ohio, USA

What did David have to offer?

David has worked in marketing and business development roles at Google and startups - currently CompStak in NYC.

David is energetic, optimistic and analytical. He has extensive experience in online marketing, business development and product development.

Skills
Digital Marketing
Experience
  • At least 2 years of experience with brand management, marketing, advertising, public relations, communications or business development.
  • Proven experience with Google Ad Words and Google Analytics.
  • David P
    David P.
    Volunteer
    New York, NY, USA

    About Ingenuity Cleveland

    Ingenuity’s mission is to ignite the creative spark where the arts, science, and technology intersect. By animating Cleveland’s urban spaces with world-class, innovative experiences, Ingenuity provides a unique platform to explore the boundaries of art and technology.

    Created to celebrate our region's deep creative, cultural, and business resources through an annual large-scale, destination event, we are evolving into a city-wide festival, with multiple venues spanning several days.
    Fun Fact

    Fun Fact

    Our artistic director, James Krouse, is responsible for one of the worst ads ever created in the history of mankind. Thank God it wasn't for Ingenuity!

    This is the 3rd project posted by Ingenuity Cleveland.

    Total Saved
    $44,544

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