David helped Ingenuity Cleveland * A how-to on using Google AdWords to increase viewership to its site
Ingenuity has found that traditional advertising isn't maximizing our limited marketing budget. Google Adwords can get out the word on our events. We produce events that have a passionate following but are typically very limited in their run time. Because we are dealing with a fairly limited geography/ population with specific demographic and interests, this should be a perfect fit -- we want to make smart decisions. We think that Adwords will help us get on people's radar early and often and build our audience.
This project will save us $6,000, allowing us to convert 10 bicycles into power sources during a kid tech workshop.
David has worked in marketing and business development roles at Google and startups - currently CompStak in NYC.
David is energetic, optimistic and analytical. He has extensive experience in online marketing, business development and product development.
This is the 3rd project posted by Ingenuity Cleveland.