marketing-and-communications
Marketing & Communications

See how Alex S. helped Philadelphia Mayor's Office of Education on a Social Media Plan project

Sayeh H
Sayeh H.
Director | Graduation Coach Campaign
Alex S
Alex S.
Volunteer
Matched on
Apr 17, 2014
Saved
$6,632
Hours Given
50 Hours
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What did Philadelphia Mayor's Office of Education need?

Alex helped Philadelphia Mayor's Office of Education * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.

Why is this project important?

Our organization does not have a budget for marketing and advertising, yet we are tasked with raising awareness about the importance of education and to teach adults the information they need to know to ensure the success of a young person in their lives. We need a low-cost, high visibility way to not only increase awareness about ourselves, but also to push out key information and resources to all Philadelphia adults regarding high school graduation and college attainment. We see an effective social media strategy as the linchpin in our efforts to accomplish this.

This project will save us $6,632, allowing us to produce 11 instructional videos for our coaches.

Posted By
Sayeh H
Sayeh H.
Director | Graduation Coach Campaign
Final Product
Strategic Plan
Cause Areas
Education
Philadelphia Mayor's Office of Education
Philadelphia, Pennsylvania, USA

What did Alex have to offer?

Hi, I'm Alex Shuptar from Mighty Engine, a dynamic strategy, advertising and interactive firm based in the Old City neighborhood of Philadelphia. We boast award-winning competencies in the areas of branding, creative campaigns, strategic communications, websites and online applications, graphic design, social media, copywriting, and fundraising efforts.

We began operations in 2000 and, in the years since, have grown to be the ...

Read More

Hi, I'm Alex Shuptar from Mighty Engine, a dynamic strategy, advertising and interactive firm based in the Old City neighborhood of Philadelphia. We boast award-winning competencies in the areas of branding, creative campaigns, strategic communications, websites and online applications, graphic design, social media, copywriting, and fundraising efforts.

We began operations in 2000 and, in the years since, have grown to be the largest woman- and minority-owned advertising firm in our region. Throughout our history, we’ve led countless efforts to provide our clients with innovative outreach strategies and the creative material—both online and print—they need to execute them.


Skills
Digital Marketing
Social Media
Experience
  • Background in social media, online marketing, or communications
  • Deep understanding of social networking sites and how to build a following
  • Understanding of the variances in appropriate tone and messaging on different social media platforms
Alex S
Alex S.
Volunteer
Philadelphia, PA, USA

About Philadelphia Mayor's Office of Education

The Philadelphia Mayor’s Office of Education strives to improve the lives of all Philadelphians by providing pathways and equitable access to high quality education in the City.
Fun Fact

Fun Fact

The Campaign is run by a staff of all women who have incredibly diverse backgrounds (teaching), (international civic engagement), (financial literacy) which we bring to everything we do. We work in City Hall, a place that's less glamorous than the building itself, but we all truly love our jobs!

This is the 2nd project posted by Philadelphia Mayor's Office of Education.

Total Saved
$18,578

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