marketing-and-communications
Marketing & Communications

See how mark l. helped St. Francis House on a Marketing Strategy project

Elizabeth L
Elizabeth L.
Communications Officer
mark l
mark l.
Marketing and Management Leader
Matched on
Apr 4, 2014
Saved
$11,198
Hours Given
50 Hours
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What did St. Francis House need?

mark helped St. Francis House * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most effective marketing channels available to them

Why is this project important?

Our 30th anniversary is an opportunity for us to increase visibility and expand our reputation as a leader in solving homelessness in Greater Boston. We need help conveying the importance of this milestone – and what it shows about the effectiveness of our programs – to further engage loyal supporters, encourage incremental increases in giving, and attract more emerging leaders. This campaign can help us convey the important message that “St. Francis House knows how to help people move from our front door to their front door. Now we just need YOU to be part of the solution.”

This project will save us $11,198, allowing us to feed nutritious meals to 800 men and women for five days.

Posted By
Elizabeth L
Elizabeth L.
Communications Officer
Final Product
Strategic Plan
Cause Areas
Housing & Homelessness
St. Francis House
Boston, Massachusetts, USA

What did mark have to offer?

I'm a passionate, motivating branded products leader who builds powerful, results-driven teams that drive growth. I'm highly skilled at uncovering the uniquely relevant benefits of a brand and determining how best to communicate those benefits to potential users. I also have extensive expertise and success in developing and executing pragmatic and effective marketing and selling strategies that deliver profitable growth.

I ...

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I'm a passionate, motivating branded products leader who builds powerful, results-driven teams that drive growth. I'm highly skilled at uncovering the uniquely relevant benefits of a brand and determining how best to communicate those benefits to potential users. I also have extensive expertise and success in developing and executing pragmatic and effective marketing and selling strategies that deliver profitable growth.

I began my career in product marketing roles at Johnson and Johnson and Gillette and then advanced to the position of VP Marketing at Gorton’s – a mid-size division of General Mills and then Unilever. More recently in the roles of Division President and Chief Operating Officer I’ve successfully led small, entrepreneurial organizations in brand re-positionings and business turnarounds.

I’m a “roll up your sleeves” self-starter and strong team player. I believe that many of my skills and expertise can be of benefit to a nonprofit organization including:

-- Extensive experience in goal setting, selling/solicitation strategies, and action plan development and execution,
-- Strong results focus with a proven track record of exceeding goals and expectations,
-- Dynamic and personable style with the proven ability to uncover customer/donor needs, cultivate relationships, and build strong, enduring partnerships,
-- Well developed and highly persuasive written and oral communication skills,
-- Disciplined organizational approach to project management combined with strong experience in managing complex projects and events to successful completion, both on time and on budget.


Skills
Communications
Marketing
Experience
  • Experience in marketing strategy, brand management, market research, or a related field
mark l
mark l.
Marketing and Management Leader
Beverly, MA, USA

About St. Francis House

St. Francis House is a nonsectarian, nonprofit daytime shelter providing basic and rehabilitative services to help homeless adults establish lives independent of shelters and institutions. Our goal is to provide everything our guests need to reclaim their dignity and rebuild their lives. Vocational rehabilitation, in particular, is a strategic institutional goal, focused on helping guests re-enter the workforce and positively engage with the world, strengthening themselves and the community.
Fun Fact

Fun Fact

Our department is staffed by seven passionate, effective women who prefer adventure to the beaten path. When we met goal last year, we didn’t celebrate by going to a restaurant. We went into the Charles River, via duck boat. The views were amazing.

This is the 1st project posted by St. Francis House.

Total Saved
$14,200

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