Annual reports are a large undertaking for any organization. WITNESS needed to find a professional with a fresh perspective who could distill vast amounts of sensitive information into something accurate and engaging.
“I wanted to expand my experience with writing and look at moving towards a career in the nonprofit sector, specifically with a human rights nonprofit. I have been following WITNESS for years. Their work and mission is close to my heart.”
A comprehensive and compelling annual report that effectively communicates WITNESS’ global impact.
“Amy is somebody who has a good ability to intake what people are saying and distill the most important message from it. Amy helped to crystallize the very personal and powerful elements in very precise ways. The help that she provided was crucial; she brought more difficult-to-grasp stories to light.”
Amy’s end result provided WITNESS with a template and process to use in Annual Reports to come. By simplifying their complex work into a digestible format, she is helping more people learn about the incredible work WITNESS is doing.
"Although the report introduces our work from last year, we are still focused on these areas for the next 18 months. It's useful and valuable both in the immediate future as well as the long term. These are stories that we will be able to continue to share long after they have happened."
"This report will be available via our website and different elements in it will provide a good reference to our work for a long time to come. This annual report is a great place for someone to easily access concrete examples of our work. A well-produced report is a great resource for someone new to our organization. Sometimes that's all you need to get people's interest."
Amy’s positive experience with WITNESS made her a more conscious media consumer and inspired her to pursue a career in nonprofit communications. Today she continues to work with WITNESS as a volunteer.
“I cannot overstate the impact of this project. It gave me a clarity of direction. I told Matisse at the very beginning that I picked up this project because I’m going back to school and I know that I want to work with human rights nonprofits but that I wasn’t sure in what capacity. This project helped me to define my future career and education goals. Now I’m going back to school for a communications degree!”
“I have been blown away by Matisse’s professionalism and expertise. She is a wonderful mentor and I intend to keep in touch with her. I’m still attending events that WITNESS hosts. I’ve volunteered with them since the project completed and I even told Matisse that I’d be interested in working on the annual report this coming year.”
Amy’s 60-hour project resulted in $10K dollars saved for WITNESS.