As a growing organization, tay-bandz was creating an identity and delineating their short- and long-term goals. The organization’s marketing efforts were stretched thin over numerous efforts and needed strategic direction.
“This project chose me. I logged into Catchafire, entered my info and received a bunch of emails that said, 'here are some projects that might be of interest to you.' This one just looked so interesting.”
Kathy’s straight-forward marketing plan encouraged tay-bandz to redirect their creativity energy and focus on developing one large marketing effort, a collegiate fundraising event. This plan flourished into a collegiate a cappella competition, Tunes for Tay.
“Kathy was very instrumental and did her job to a T. I was so impressed. Before she proposed
anything, she tried so hard to find out what we are about and what our goals were.”
Kathy’s idea for a fundraising event helped tay-bandz think about their organization in a new way and has become their main fundraising campaign. Tunes for Tay, is currently working with 50 colleges around the country to raise money and “Give Pediatric Cancer a Voice.”
“Before we met Kathy we were stumbling, we didn’t know what to do. It was Kathy’s idea to reach out to the college campuses to fundraise, which goes along with our mission. (Being a kids health organization, we need to reach kids or young adults). We’ve really turned this event into our main fundraising campaign. Because of her work, I was able to hire marketing professionals (that we are paying). She is such a giving person and has so much knowledge, she can give so much to everybody.”
“I have a friend. This was a volunteer project that was meant to last for a few weeks and we ended up becoming great friends. For me this was an opportunity to do something that I really enjoyed and had no idea was possible, applying the skills I use on a regular basis to something that can make an impact on an organization. I serve at soup kitchens and do other volunteer work – all those things are good but it’s not like anybody can’t do them. When you do something that not many other people can do and you can give your time in that way and affect an organization, I can’t even describe what it feels like.”
Kathy’s 50 hour project resulted in $7K saved for tay-bandz.