Senior Manager, Email Marketing

About Catchafire

Catchafire is a full service, on-demand solution designed to address the wide-ranging and complex needs of nonprofits by connecting them with talented pro bono professionals. We partner with major funders (read more here) to provide unlimited access to Catchafire to tens of thousands of nonprofits ready to invest in the growth of their organizations and the impact of their service.

Our mission is simple: catalyze positive social change by building a stronger nonprofit sector fueled by talent abundance. Here are some ways to get to know us better:

About the Role and the Department

As the Senior Manager, Email Marketing you will work collaboratively with our channel marketers and audience leads to execute insightful email marketing campaigns focused on registration, user activation, and retention. Holistically, you’ll be responsible for helping our customers get the most value out of our products and building a strong relationship with our brand. Tactically, you’ll be responsible for the segmentation, data analysis, and content creation tailored to each audience.

The person best suited for this role is creative, results-oriented with proven ability to drive processes, even when resources are limited. This role is a special opportunity for someone who enjoys the intersection of digital marketing and product, using data and storytelling to help thousands of skills-based volunteers and nonprofits connect virtually.

This role will report to our Marketing & Communications Director.

Attributes
  • Highly Systematic: You get stuff done, with a bias for action and execution. You can self-manage your workload and prioritize tasks to meet deadlines.
  • Imaginative Communicator: You are able to write both creatively and directly in order to create powerful campaigns. You are hungry for responsibility and comfortable working in an agile environment with evolving strategies.
  • Brand Builder: You have an appreciation for the relationship between textual and visual elements. Copy doesn’t exist in a vacuum, and you believe words and design have to work together.
Responsibilities of the Senior Manager, Email Marketing
  • Define and drive strategy to increase engagement across all email streams; including onboarding, transactional messages, drip campaigns, and re-engagement efforts
  • Lead projects and ensure start to finish success in coordination with colleagues; Potential to manage a member of the email team
  • Own editorial excellence and segmentation opportunities across our newsletter products with a focus on developing compelling content that drives activation and brand loyalty
  • Execute, optimize, and analyze weekly email campaigns, end-to-end
  • Identify effective ways to better target subscribers via segmentation, a/b testing, and personalization tactics
  • Lead initiative to streamline customer email communications and own Email Service Providers vendors across the whole organization
Experience / Background

In order to be successful in this role you must meet most, if not all, of the following needs

  • Strong project management with around 4 years email marketing experience within SaaS or high-volume setting; you likely have at least 6 years of professional experience
  • Robust experience with email marketing software or automation such as MailChimp, Pardot, Sendgrid or Intercom
  • Top-notch written, verbal & visual communications skills that are adaptable to a variety of audiences - ability to write effective on-brand copy is a necessity
  • Facility with reporting and data analysis (Google Analytics, FullStory, Microsoft Excel, basic SQL, etc.)
  • Comfort with HTML a plus

If our values resonate with you, mail your resume and a sample of marketing materials or data projects to careers@catchafire.org and specify "Email Marketing Sr. Manager" in the subject line.

Catchafire’s office is based in New York City, though we will be working remotely until at least April 2021 due to COVID-19.

We are open to candidates who are located in the New York City metro region or San Francisco Bay Area with the ability to come into an office at least a few times a week once it is safe to do so. We will continue to assess our return date and when we will resume work travel as the situation progresses, and consider our employees’ safety as a top priority.

Catchafire is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are also welcoming to any reasonable accommodations that can be made for candidates in our hiring process.

Apply here