The Partnership at Drugfree.org
Mission
The Partnership at Drugfree.org helps families prevent, intervene in and find treatment and support for teen drug and alcohol use. The national nonprofit organization offers hope and help to parents ...
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Press List for The Partnership at Drugfree.org
Organization Savings
$1,500
Pro Bono Time
10 - 15 hours
over 1 month
Details
We require a large-scale, multifaceted, highly-targeted press list to help us more effectively, and with greater volume and voice, reach those touched by the issue of addiction, especially parents and families as outlined in our organization’s current public relations plan. The press list should include key media influentials from the following genres:
•Mommy & parent bloggers
•Family & parent reporters/editors at large newspapers
•Family & parent reporters/editors/producers at broadcast TV and national news radio
•Health, family and parenting contacts at national health radio stations, national family radio stations, regional news radio stations, national & regional women’s magazines, national & regional parenting magazines, national senior publications,
•Online parenting outlets
•Social issues reporters
•Contacts that write or report on substance abuse issues or any of the above at all types of outlets, including wires and syndicates
•Mommy & parent bloggers
•Family & parent reporters/editors at large newspapers
•Family & parent reporters/editors/producers at broadcast TV and national news radio
•Health, family and parenting contacts at national health radio stations, national family radio stations, regional news radio stations, national & regional women’s magazines, national & regional parenting magazines, national senior publications,
•Online parenting outlets
•Social issues reporters
•Contacts that write or report on substance abuse issues or any of the above at all types of outlets, including wires and syndicates
Description
A press list is a list of media outlets and contacts that an organization wants to target on an ongoing basis or a list designed for a specific news announcement or event. This is a targeted list of key reporters and publications that are relevant to an organization and the types of news it wishes to publicize. A press list helps an organization reach media outlets likely to feature news about its work.
Questions
No questions have been asked about this project.
Deliverables
A press list that allows an organization to reach out to its target audience with future communications, whether that is for general communications or for news announcements related to a specific public relations outreach effort.
Project Steps
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