Motion Graphics Video
A project for Second Chance Toys
Feb. 12, 2013
Pro Bono Time
Second Chance Toys rescues and recycles gently used plastic toys for children in need.
We will be launching a new website in October and we would like to create a video that will help tell our story and how to participate.
A motion graphics video offers a simple, visually engaging way to introduce an organization to a wider audience. Unlike traditional video, a motion graphics focuses on visual content or still images, so there is no need for a film shoot. Motion graphics videos translate factual, statistical, and informational data into a format which is easily digested by the viewer. A great example can be viewed here.
The organization and the professional meet for an initial brainstorming session to discuss the organization's objectives, current ideas, key script points, and expected video formats.
The organization gathers materials and data required for production of the video. The professional researches the subject/organization/data and develops initial visual direction.
The professional combines all materials received to present the organization with a creative brief. The brief includes a script, audio notes, visual directions samples and a rough storyboard.
The professional and organization conduct a meeting to review and make any changes, if necessary, to creative brief. The organization will answer any outstanding questions and provide any missing materials/content to the professional.
The professional creates a rough video, including a sample voice-over if applicable, and audio selection. The organization reviews for accuracy of content and signs off on the length, script, sequence and content of rough materials.
The professional works on the final piece, providing 2-3 rounds of review to the organization (or as agreed upon based on each specific project).
The professional provides a finished piece for final review. Once approved, the professional creates versions of the final content for various output (YouTube, Vimeo, websites, broadcast, etc.) as agreed upon at initial session based on intended usage.
Please Note: The designer must be appropriately credited alongside any and all uses of the design (editorial, print, web etc.). The designer’s exact credit must be given upon delivery of final product to ensure proper credit.
- At least 3 years of experience in motion graphic design
- Experience with storyboarding, audio, creative development and script-writing
- Proficiency with Adobe After Effects
- Understanding of objective, target audience, intended use and general "storyline" of the video, as well as established branding guidelines and marketing materials for content development
- Ability to provide factual supporting data and any relevant photography/logos/visual content
- Rights/permission to use any proprietary information, images, and/or music to be used in the video