Motion Graphics Video
A project for Presbyterian Senior Services
Pro Bono Time
Since our inception 50 years ago, PSS has grown and diversified to fill the ever changing needs of New York City's older population, their families and their communities. A compelling motion graphics video that reflects the complex changes in the populations we serve and demonstrates how our programs and services have grown to meet new challenges would facilitate communication with our clients and patrons. Because our work is so multi-faceted, it is difficult to effectively explain what PSS is all about to the public and to funding sources. Our name and brand only begins to describe what it is that we do == we now serve not only seniors, but their caregivers and (through our unique Grandparents Family Apartments) children being raised by their grandparents. PSS has historically done vital and important work -- through our six centers, two apartment buildings and affiliated programs, the agency touches the lives of over 800 people a day. PSS is also affiliated with two other New York non-profits with programs serving the older population – Coming of Age New York City and NY HOPS. PSS has an urgent need for a motion graphics video that can compellingly tell our diverse story to clients and patrons. A video would help capture all that our centers and programs do for the City of New York and vastly improve our fundraising and outreach efforts. PSS is currently applying for accreditation by the National Institute of Senior Centers; a video would greatly enhance our proposal. The video would be posted on the PSS website and on the PSS main and individual center Facebook pages, as well as being distributed through our E-newsletter.
A motion graphics video offers a simple, visually engaging way to introduce an organization to a wider audience. Unlike traditional video, a motion graphics focuses on visual content or still images, so there is no need for a film shoot. Motion graphics videos translate factual, statistical, and informational data into a format which is easily digested by the viewer. A great example can be viewed here.
The organization and the professional meet for an initial brainstorming session to discuss the organization's objectives, current ideas, key script points, and expected video formats.
The organization gathers materials and data required for production of the video. The professional researches the subject/organization/data and develops initial visual direction.
The professional combines all materials received to present the organization with a creative brief. The brief includes a script, audio notes, visual directions samples and a rough storyboard.
The professional and organization conduct a meeting to review and make any changes, if necessary, to creative brief. The organization will answer any outstanding questions and provide any missing materials/content to the professional.
The professional creates a rough video, including a sample voice-over if applicable, and audio selection. The organization reviews for accuracy of content and signs off on the length, script, sequence and content of rough materials.
The professional works on the final piece, providing 2-3 rounds of review to the organization (or as agreed upon based on each specific project).
The professional provides a finished piece for final review. Once approved, the professional creates versions of the final content for various output (YouTube, Vimeo, websites, broadcast, etc.) as agreed upon at initial session based on intended usage.
Please Note: The designer must be appropriately credited alongside any and all uses of the design (editorial, print, web etc.). The designer’s exact credit must be given upon delivery of final product to ensure proper credit.
- At least 3 years of experience in motion graphic design
- Experience with storyboarding, audio, creative development and script-writing
- Proficiency with Adobe After Effects
- Understanding of objective, target audience, intended use and general "storyline" of the video, as well as established branding guidelines and marketing materials for content development
- Ability to provide factual supporting data and any relevant photography/logos/visual content
- Rights/permission to use any proprietary information, images, and/or music to be used in the video