Market Analysis for Income-Generating Organizations
myEcoScope
Market Analysis for Income-Generating Organizations
Project details
What we need
A market analysis will include the following:
- Total addressable market - The total amount of revenue that the organization could generate if it acquired every potential vested constituent (customer, client, or member).
- Cost benefit analysis - A comparison of the total expected costs against the total expected benefits of one or more actions in order to choose the best or most profitable option.
- Market growth rate - The predicted market growth rate over a predetermined period.
- Market segmentation - The total addressable market can be segmented along the lines of a variety of factors. A market segmentation includes an analysis of the pros and cons of targeting particular market segments given the market potential, the competitive context, the organization's capabilities, and the ease of reaching those segments.
- Existing consumer base versus potential market - An analysis of the organization's existing product or service offering including the optimality of the existing customer base and the potential for new target audiences. This includes the identification of relevant market trends.
- Benchmarks - Metrics for measuring performance, such as membership growth, sales, and individuals served to gauge progress relative to peer organizations.
- Competitive landscape analysis - The identification of competitors and evaluation of their strategies to determine their strengths and weaknesses relative to those of the Organization's product or service. This analysis will help the Organization to develop a competitive advantage.
- Distribution Channels - Analysis of the effectiveness of existing marketing and distribution channels and the potential in utilizing new channels.
- Recommendations on how to act on the results from the market analysis.
What we have in place
How this will help
This project will save us $7,000 , allowing us to
Project plan
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Our mission
myEcoScope's mission is to inspire, incentivize and reward people for making sustainable choices in their everyday lives.
What we do
For so many people, talk about the environment, being green and figuring out how to do the right thing for themselves and their families can be really overwhelming, intimidating and confusing, and can often lead to apathy and inaction. myEcoScope changes this by developing an action-oriented community equipped with the practical knowledge, tools, mindset and support needed to mobilize people to create positive change for themselves, their families, their communities and beyond.
myEcoScope is the ideal “social green companion” that makes eco-consciousness top-of-mind for busy, on-the-go people who want to make green an integral part of their daily routines and decision-making, but who need the ease and convenience of a one-stop, multi-dimensional, personal solution that easily fits into their everyday lives. myEcoScope makes personal sustainability simple, fun and rewarding and shows people that what they do each and every day – no matter how small – really does matter.
myEcoScope is an early-stage social enterprise and thus, any professional that is matched with our organization will have the opportunity to make a significant impact on the foundational elements of the company as well as its future trajectory, growth and evolution pre- and post-launch.
