As an organization we have had numerous discussions regarding the need to leverage the media attention and contacts that our President Angelo Cabrera has been able to develop over the years. Despite the success in getting coverage in the New York Times, People Magazine, Univision and Telemundo, we have not been able to capitalize on the buzz created to create long-term partnerships with other groups or build a stronger donor base. Thus, we need help in creating a road map for external communication success--a comprehensive PR plan.

We want to be strategic in our external relations especially because we will be launching a new brand and visual identity for MASA in the coming months. The PR plan will be critical in ensuring that we reach a strategic audience of potential partners and supporters, even more so important given our new branding and storytelling.

This will be great for a PR professional that wants to work with a bilingual audience and also ethnic media outlets.

Both PT Barnum and Charles Foster Kane knew that in planning a PR Campaign, look to the year ahead, plan for six months and revise after three months. Stay ahead of the curve so you can stay in the media, strategically, and on your own terms. A Catchafire Pro Bono Professional knows the tricks of the trade and will help you think it through.

Note: This is a planning project and does not include long-term execution or implementation

Professional

• At least 3 years of experience in public relations and communications.
• Experience designing and executing a successful public relations plan.

Organization

• Organizational size and scope or significant “newsworthy” leads to warrant a PR Plan.
• A verbal or writing articulation of your organization's Public Relations objectives.
• A verbal or writing articulation of your broader cultural context and your organization’s position in the marketplace.
• A staff member with time to dedicate to legwork and collaboration with the professional and to commit to implementing the plan.