Market Analysis

A project for El Centro Hispano, Inc

Success!
Project completed on
Feb. 12, 2013

Pro Bono Time

25–50 hours
over 1-3 months

Details

El Centro Hispano’s Spanish Language Institute has provided Spanish language instruction to the Triangle, NC for 7 years. Our current annual revenue from these classes is $30,000 and is endorsed by Duke University’s Office of Durham and Regional Affairs. Our goal with this Market Analysis project is to increase the Spanish Language Institute's revenues to $100,000 in two years, through the correct understanding of the Spanish Language Intitute's target audiences and the market.

The Spanish Language Institute's classes are small, making for an intimate, individualized learning environment. All of our teachers are experienced instructors and native Spanish speakers, who offer not only language instruction, but also insight into Hispanic/Latino culture.

For our business clients, we design courses to meet the specific linguistic needs of your industry. We can send an instructor to the client office, or provide classes at one of our two facilities.

All proceeds from courses taken at El Centro Hispano’s Spanish Language Institute benefit our work supporting the Triangle’s Hispanic/Latino community.

We have Spanish Courses/services for Business and for individuals:

Our courses and services for Business:

1)Medical Spanish:Spanish specific to the health care profession

2)Business Spanish:Customized packages for organizations, companies and businesses at very affordable prices with flexible options for location and time

3)Translation Services:Official translations from English to Spanish

Our Clasess for Individuals:

1)Conversational Spanish: Speaking practice for intermediate & advanced students

2)General Spanish:Conversation, grammar & pronunciation for beginning & intermediate level students

3)Private Lessons: One-on-one classes for all levels

4)Spanish for Children: Spanish through games, stories, songs & other interactive activities for children ages 3 to 8 (In working progress)

4)Spanish for Hispanic Children:Help with reading & writing for children who speak Spanish at home (in working process)

Description

You had an inkling that became a thought. That thought has now developed into a full scale model and you’re right to be excited! But before you leap, consider having a financial whiz perform a Market Analysis. You’ll sleep better knowing the rest of the world agrees that it’s the best idea since sliced bread.

Deliverables

  • A deeper understanding of your organization's target audiences and the ways your organization could improve and expand on products and/or services.
  • A 10-20 page Market Analysis document including the following: total addressable market, cost benefit analysis, market growth rate, market segmentation, potential market, metrics for measuring performance, competitive landscape analysis and distribution channels.
  • Project steps

  • Organization provides Professional with as much Organizational history as possible as well as any prior research on the market and any internal data captured from existing customer base.
  • Organization and Professional meet. Professional conducts preliminary interview with Executive team to discuss goals and align expectations.
  • Professional determines the market opportunity to research by conducting one-on-one discussions with key stakeholders (Executive team Board members) to capture perspectives on Organization's earned income streams.
  • Professional begins research.
  • Professional delivers an initial Market Analysis document for up to two rounds of review and revision.
  • Professional finalizes Market Analysis document including additional research and actionable recommendations.
  • Professional and Organization meet to wrap up, review and discuss next steps for Executive team and Board.
  • Prerequisites

    Professional

    • Ability to conduct research and in-depth data analysis, particularly business and market research.
    • Excellent writing and communications expertise.

    Organization

    • An Executive team and Board committed to the project.
    • An Executive staff member with time to dedicate to collaboration with the Professional.
    • A clear Mission and Vision for your Organization.
    Eamonn Colman OCT 10, 2012 · 7:05 p.m.

    Hola Pilar,

    Te informo que la pagina web no se parece en su perfil -- parece que ha olvidado una letra!

    Ahi esta:
    http://www.elcentrnc.org/

    y no:
    http://www.elcentronc.org/

    Espero que en estos dias, puedo aplicar para ayudarles en su mision.

    Cordialmente,
    Eamonn

    Muchas gracias por su comentario. Estuve revisando nuestro perfil y no encuentro donde esta el error que tu mencionas. Le he dado click a nuestra direccion y lleva a nuestra pagina web. De todas maneras, muchismas gracias por tu comentario. espero que puedas ayudarnos.

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