Google AdWords Plan
A project for Doggone Safe
Pro Bono Time
We would like to have an effective Google AdWords Plan. We have been accepted for a non-profit grant of free Adwords, but we need someone to run it. We would like a Google Adwords Plan to help us increase our membership, attract potential sponsors and spread our messages about child safety around dogs.
A Google AdWords plan helps an organization take advantage of the free advertising grants that Google offers select nonprofits. This plan helps an organization determine how to spend its advertising dollars and manage this program. This project involves keyword research, ad copywriting, and account optimization guidelines.
The professional meets with the organization to learn the branded language and strategic goals of the nonprofit and what it hopes to gain through search engine marketing.
The professional conducts market research to determine how people perceive the organization and to gain a better understanding of the organization's position in the market.
The professional delivers initial sets of keywords, ad copies, geographic settings (if applicable), and negative keywords for the organization's Adwords campaign.
The professional and the organization conduct a meeting to discuss and review the initial Adwords settings.
The professional incorporates the organization's feedback to finalize the initial Adwords settings.
The professional implements the Adwords plan and activates the account.
The professional conducts weekly optimizations for the first month of advertising.
The professional and organization conduct a meeting to discuss and review the first month of Adwords results.
The professional conducts weekly optimizations for the second month of advertising.
The professional and the organization conduct a wrap-up meeting to review the second month of Adwords results. At this meeting, the professional provides the organization with training and guidelines on continued optimization moving forward.
- At least 2 years of experience with Google Adwords and Google Analytics
- An in-depth knowledge of the Adwords platform and metrics
- A Google grant for online advertising, or an allocated budget toward search engine marketing
- Commitment from senior leadership to allocate human resources to maintain the Adwords account and strategy after the initial 2 months (Note: if a nonprofit grant recipient does not log in to an account for three consecutive months or proves unresponsive to email requests from the Google team, the account will be subject to automatic pausing or cancellation without notification)
Hi Doggone, happy Easter. How would you feel about a remote worker? AKA someone based overseas?