Brochure Graphic Design

A project for Culture Project

Thank you Amy Nelson
For helping us with our Brochure Graphic Design project

Professional

Amy Nelson

Pro Bono Time

5–15 hours
over A few days

Details

Culture Project is dedicated to addressing critical human rights issues by shining an artistic spotlight on injustice. By fostering innovative collaboration between human rights organizations and artists, Culture Project aims to inspire and impact public dialogue, encouraging democratic participation in the most urgent matters of our time. Our roster of awards includes Drama Desk, Lucille Lortel as well as awards from Amnesty International and lawyers.

Our brand is clean, bold, and edgy.

We require a graphic design for an organizational brochure, highlighting Culture Project's mission, history and highlights, initiatives, and engagement.

This brochure will be the centerpiece for our print marketing materials, and should give the audience an immediate sense of who we are and what we do. Ultimately, we want them to get excited about our work, come to the shows, and ask how they can get involved.

An ideal response to the brochure: "Culture Project is a theater to be watched. It's bold, innovative, and cutting edge. It's courageous enough to address critical issues that others shy away from, but my friends and I discuss all the time. I'm grabbing a friend and going to see [insert next show]!"

We also want the piece to be flexible. While our mission and purpose are consistent, our programming is constantly evolving. The brochure should include a pocket for a matching insert with the current schedule, and we (Culture Project) would update the insert template as needed. The design should also be mail-friendly.

We’re excited to work with a designer who can help us create this compelling marketing piece, which will help build our audience and increase awareness of critical human rights and social justice issues.

You will have the support from our team, including our Senior Marketing Associate. We have well-established branding and messaging, and an outline for the brochure to get started.

We look forward to hearing from you!
Calling all professionals
Help us with this Brochure Graphic Design project

Pro Bono Time

5–15 hours
over A few days

Details

Culture Project is dedicated to addressing critical human rights issues by shining an artistic spotlight on injustice. By fostering innovative collaboration between human rights organizations and artists, Culture Project aims to inspire and impact public dialogue, encouraging democratic participation in the most urgent matters of our time. Our roster of awards includes Drama Desk, Lucille Lortel as well as awards from Amnesty International and lawyers.

Our brand is clean, bold, and edgy.

We require a graphic design for an organizational brochure, highlighting Culture Project's mission, history and highlights, initiatives, and engagement.

This brochure will be the centerpiece for our print marketing materials, and should give the audience an immediate sense of who we are and what we do. Ultimately, we want them to get excited about our work, come to the shows, and ask how they can get involved.

An ideal response to the brochure: "Culture Project is a theater to be watched. It's bold, innovative, and cutting edge. It's courageous enough to address critical issues that others shy away from, but my friends and I discuss all the time. I'm grabbing a friend and going to see [insert next show]!"

We also want the piece to be flexible. While our mission and purpose are consistent, our programming is constantly evolving. The brochure should include a pocket for a matching insert with the current schedule, and we (Culture Project) would update the insert template as needed. The design should also be mail-friendly.

We’re excited to work with a designer who can help us create this compelling marketing piece, which will help build our audience and increase awareness of critical human rights and social justice issues.

You will have the support from our team, including our Senior Marketing Associate. We have well-established branding and messaging, and an outline for the brochure to get started.

We look forward to hearing from you!

Description

The printed brochure is a great tool for seducing prospective donors with the power of your mission. But without savvy design it can be confusing and underwhelming to the people you need to persuade most. Work with a talented graphic designer to integrate color, copy and images in a brochure that makes your message bite sized, crystal clear and unforgettable.

Deliverables

WHAT YOU GET

  • A final version of a brochure template provided in the high-resolution format of your choice (jpeg, gif, pdf, etc.) that you will be able to update and reprint as many times as you like.
  • Accurate specs to ensure drama free printing.
  • PLEASE NOTE: No printing or copywriting is included with the project. The graphic designer must be appropriately credited alongside any and all uses of the design.

    Project steps

  • Organization completes Design Brief in preparation for the initial project meeting.
  • Organization and Professional meet to discuss the Design Brief and align project expectations. Organization shares copy, logo, visual brand information and hi-res images. Professional and Organization agree on where and how Professional will be credited on brochure.
  • Professional performs initial design and layout and sends to Organization for up to 3 rounds of review and feedback.
  • Professional finalizes designs, digitizes the artwork and delivers high-res versions, along with print specs to Organization.
  • If desired, Professional can advise on best practices for printing.
  • Organization completes Catchafire’s project survey within 30 days of success.
  • Prerequisites

    Professional

    • Background in graphic design.
    • Proficiency with design software such as Adobe's creative suite.
    • Working knowledge of standard printing specifications to ensure proper output.
    • Portfolio examples you can share with an organization.

    Organization

    • A completed Design Brief.
    • All relevant history of your Visual Brand including standard color and font.
    • Your hi-res logo and selected images in electronic format.
    • Finalized copy.

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