The mission of Camp AmeriKids is to enhance the lives of youth living with the challenges of HIV/AIDS and sickle cell disease by providing an enriching summer camp experience, year-round skill building and a supported transition to adulthood.

For many years since our founding in 1995, our program operated solely as a summer camp for children with HIV/AIDS. In recent years we have been expanding. We developed a year-round teen leadership program (called the Leader-In-Training or "LIT" Program) and are in the process of building a year-round one-on-one mentor program for youth. We have also expanded our camper population to include children living with sickle cell disease. With all of this growth, our current name "Camp AmeriKids" and our crayon-ish, childlike logo do not accurately reflect the full breadth of our activities. While we have the fun and magic of summer camp, we now also have a significant amount of education, leadership training and life-skill building during our children's transition to adulthood. Our board of directors voted to adopt the umbrella name "AmeriKids", under which several programs will fall (Camp AmeriKids, the LIT Program, the Mentor Program and potentially others). We are in the process of legally adopting the name "AmeriKids" and need a clear brand identity and tag line that reflects how our organization now serves youth from childhood (age 8) all the way up to young adulthood (early 20s).

We are seeking a professional to work directly with the Executive Director as we evolve our brand to more accurately reflect our current and future program offerings. We are very excited to be embarking on this project and are looking for a partner who will help us refresh and clarify our program's brand identity while not completely departing from our current, well known brand.

This project will help us improve all of our communications, from fundraising to volunteer recruitment, making an enormous impact on our ability to succeed in the AmeriKids mission.

Put simply, Brand Messaging should be the gateway to your Organization’s public face. It’s a crib sheet that ensures all your messages are clean, consistent and unfailing at communicating your one-of-a-kind personality and vision. Start here and you’ll find overall your campaigns are more polished, professional and unified as a result.

Professional leads a brand exploration meeting to brainstorm and to understand your Organization's mission and vision, current brand, goals, target audience, competitors and desired branding objectives.

Professional

• Background in brand management, marketing, advertising, or public relations.
• Experience leading a branding exercise and creating brand messaging.

Organization

• A completed Brand Messaging Brief.
• A Vision and Mission statement.
• A verbal or written articulation of your organization's brand identity and marketing objectives.
• A verbal or writing articulation of your broader cultural context and your organization’s position in the marketplace.