Promotional Video for American Jewish World Service - Global Circle
$6,000
30 - 60 hours
over 2 months
This year AJWS Global Circle will have it's second ING NYC Marathon team. The purpose of this video is to recruit people to join our team. While the marathon is beyond popular and everyone wants to be part of it, we are looking for people who not only are excited to run 26.2 miles but want to do it for a great cause. Ideally this video will be short and to the point, about 1:30-2:00 minutes. The story behind this video is a compelling advertisement comprised of short bites of past runners saying why they run and why they chose AJWS Global Circle. Essentially I would like it to resemble a Nike ad. This is a great opportunity to not only work with a great organization but also with the biggest marathon in the world!
Description
A promotional video gives an organization the opportunity to communicate what the organization does and why it is important to a wide audience in an engaging manner. It offers an avenue for reaching potential patrons as well as people who may not yet be familiar with the organization. A promotional video can be used both on and offline for events, presentations, websites, and e-mail distribution, or shared through social media sites.
No questions have been asked about this project.
A 1-3 minute video delivered in electronic format with HD quality as a master version, along with any agreed upon formats for final usage.
Raw footage shot for the video.
Interview transcriptions (if applicable).
At least 2 years of experience in producing and editing videos or documentary films
Experience with creative development
Experience with script-writing, video interviewing and video shooting
Experience with audio
Access to video equipment and editing software such as iMovie, Final Cut Pro or Avid
Geographic proximity to the organization, or willingness to travel
An understanding of objectives, target audience, intended use, as well as established branding guidelines and marketing materials for content development
Ability to prepare an outline/script of messages to be delivered and provide all opening text, credit information, and text for the lower-thirds (i.e. title, name of interviewees, etc.)
Ability to collect or acquire access to any information to be included in the video (i.e. raw video footage, photos, testimonials, media materials), and digitize all materials in the agreed upon format and resolution
Rights/permission to use any proprietary information, images, and/or music to be used in the video