Visual Brand & Logo Design

A project for Adoption & Foster Care Mentoring

Calling all professionals
Help us with this Visual Brand & Logo Design project

Pro Bono Time

15–25 hours
over 1-2 weeks

Details

Adoption & Foster Care Mentoring empowers foster and adopted youth to flourish through committed mentoring relationships.

AFC Mentoring seeks help creating a clean and compelling visual brand to represent the work we do. Particularly, we would like to update and improve our logo and make it cohesive with an overall visual brand!

We are excited and ready to take on this project. Visual Branding will help us to attract and engage our network and proudly share our face with the world!

Description

There is more to a Visual Brand than font and point size. In fact, it’s a subliminal orchestra of design elements including color, typography and composition to consistently communicate your intended meaning to your audience. Once you and your designer arrive at the right look and feel, s(he) can move forward with the creation of the perfect logo to identify your organization at the very first glance and every time.

Deliverables

  • Expert consultation regarding your Organization's mission and vision, current brand, goals, target audience, competitors, and desired branding objectives.
  • A Visual Branding Guidelines document including colors, logo, font and layout.
  • Final hi-res logo in full color and one color in agreed upon electronic formats (e.g. eps, gif, jpeg, tiff, etc.).
  • Project steps

  • Organization completes the Design Brief and delivers to Professional, along with in-depth background on mission and core values in preparation for the initial project meeting.
  • Organization and Professional meet to discuss the Design Brief and align project expectations. Organization shares any preferred logotypes and visual branding preferences.
  • Professional creates first draft of the Visual Branding Guidelines document and three different visual/design concepts for your organization's logo.
  • Organization chooses one of the three designs.
  • Professional refines selected design and presents to Organization for up to 3 rounds of review and feedback.
  • Professional delivers the finals for Organizational sign off and provides guidance on next steps.
  • Organization completes Catchafire’s project survey within 30 days of success.
  • Prerequisites

    Professional

    • Experience creating logos and visual guidlines based on clients' brand.
    • Proficiency with design software such as Adobe's creative suite.
    • Portfolio examaples you can share with an organization.

    Organization

    • A completed Design Brief.
    • Examples of preferred logotypes as a design reference.
    • Careful thought about your Organization's Visual Branding goals.

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