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Accounting System Advice

An accounting or bookkeeping system is the foundation for a nonprofit’s success, and a well-designed system maximizes efficiency and effectiveness. Armed with these tools, a nonprofit can focus on its mission instead of on its books. This project requires that the organization has a minimally functional system, and the accounting professional will help improve or enhance it by offering advice and custom reports. The accounting professional will not be building the system from scratch.
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Organizational Budget Design and Development

A well-designed operating budget provides an organization's leadership with focus to analyze key financial and strategic issues. Budget design and development involves all key stakeholders in the budgeting process, and helps an organization move from reactive to proactive, profitable money management.
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Graphic Design

Print materials such as brochures, one-pagers, event invitations, flyers, and posters serve as valuable promotional and marketing tools. To put an organization's best messages forward, a designer combines copy content, photographs, brand, and logo together in a visually interesting, polished, and professional manner.
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Logo Design

A logo provides a visual identity that conveys an organization's values, mission, and brand. Visual branding provides a set of guidelines, fonts, and colors, which support an organization's logo and visual identity.
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Merchandise Design

Merchandise design helps an organization create professional designs for t-shirts, pins, hats or giveaways that include an organization's logo or a logo created for a special event. This merchandise allows an organization to offer its supporters--donors, staff members, volunteers, or fans--a way to proudly tout their support.
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Website Design

Websites give an organization an Internet presence - providing information about the organization, as well as showcasing the achievements of the organization. A website is also a useful channel of communication between the organization and its donors and beneficiaries. A website design project is the first step towards building a website. This project only involves the design (not the implementation or development) of a website.
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Crowdfunding

Crowdfunding involves individuals pooling their money together, usually via the Internet, to support an idea or effort initiated by a person or organization. Crowdfunders can build up and nurture a community of like-minded individuals who genuinely want to see one another succeed. An online crowdfunding campaign is a turnkey way for an organization to raise money; effectively build an audience for a project, event, or cause; and keep contributors engaged in the outcome.
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Donor Relations Strategy

Sustaining donors’ engagement with an organization is far more cost-effective than acquiring new donors. A donor relations strategy involves an effective structure for engaging existing donors in the organization’s work by timely and appropriate donor communication, acknowledgement, appreciation and gift stewardship.
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Grant Proposal Budget

A well-designed proposal budget accompanies an organization’s grant proposal or major ask and may be required by a funder. It amplifies the proposal by providing a well thought-out, specific, and tangible plan for the use (and in some cases source) of funds, and generally covers a limited time period (one to three years corresponding to the use of funds). Unlike an operating budget, a proposal budget only covers a particular program-related project, not the entire operations of the organization.
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Membership Development Strategy

Building a base of supporters is essential to the success of any long-term campaign. A membership program can also be a key element of an organization's fundraising strategy. The focus of this project is to help an organization develop an actionable strategy and a clear road map for improving and expanding its membership program. (NOTE: The organization must have a functional membership program already. This project does not cover the implementation of a new membership program.)
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Brand Messaging

Brand messaging conveys an organization's mission, values, and personality to the outside world. Understanding and clearly articulating this messaging is the foundation of an organization’s marketing and communications strategy. Brand messaging should include a positioning statement, tagline and supporting statements that address an organization's vision, mission, values, history and key stakeholders. This is a highly collaborative project between the organization and the professional, and it does not include a Logo Design or other visual identity elements.
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Copywriting

Copywriting is one of the most essential elements of effective marketing and communication. The art of copywriting involves the strategic articulation of words to powerfully communicate a message to target audiences about an organization or specific topics such as an organization’s mission, programs, services or projects. Effective copywriting has the power to inform, educate, persuade, inspire or provoke action from the audience. A copywriting project helps an organization develop concise and convincing content for brochures, one-pagers, or other written marketing materials.
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E-Newsletter

An e-newsletter communicates recent developments, news and events to an organization's stakeholders. Timely and thoughtful e-newsletters provide a cost-effective way for an organization to engage supporters and donors while enhancing the organization's brand. The goal of this project is to help an organization map out an e-newsletter strategy, including recommendations on template, distribution schedule, editorial guide, and possibly a sample issue of the e-newsletter.
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Google AdWords Plan

A Google AdWords plan helps an organization take advantage of the free advertising grants that Google offers select nonprofits. This plan helps an organization determine how to spend its advertising dollars and manage this program. This project involves keyword research, ad copywriting, and account optimization guidelines.
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Marketing Plan on a Shoestring Budget

An effective marketing plan for social good organizations addresses an organization's medium to long term goals by leveraging limited resources to achieve maximum impact. It instructs an organization on how to utilize the most effective marketing channels over a period of time with the goal of deepening the investment of existing supporters and attracting new support. A marketing plan provides the foundation and framework for an organization to implement successful marketing campaigns, with the goals of broadening their reach, impact, and /or support base.
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One-Pager

A one-pager communicates concise overview information about an organization, its mission, and/or the programs it runs. This brief document provides key messaging about an organization, its specific initiatives, and its strategic direction to target audiences, stakeholders, or the media.
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Online Marketing Plan

The purpose of an online marketing plan is to clearly define key objectives, strategies to achieve the objectives and specific tactics within the strategy that will yield a positive growth result. Online marketing may include social media marketing, search engine optimization, display advertising on partner sites, brand integration, email blasts, search engine marketing or message board communication.
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Search Engine Optimization

A Search Engine Optimization (SEO) plan helps an organization's website to rank better organically across various search engines, including Google, Yahoo and Bing. Organic ranking is determined by a variety of factors that include both on the page and off the page elements. Ranking improves over time and can take several months to show tangible results. This plan helps an organization determine how to optimize its online presence in order to strengthen its presence online and increase traffic to its site via organic searches. This plan may involve keyword research, SEO copywriting, a link building campaign and additional strategic planning.
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Storytelling

A compelling story is vital to almost every successful communication product. Well-told short stories enable an organization to get messages across to the public and supporters in an engaging and accessible manner. Organizations use storytelling in annual reports, grant proposals, newsletters, web copy and any marketing collateral to strategically communicate their values and effectiveness, as well as reinforce emotional connections with clients, communities, board members, and donors.
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Motion Graphics Video

A motion graphics video offers a simple, visually engaging way to introduce an organization to a wider audience. Unlike traditional video, a motion graphics focuses on visual content or still images, so there is no need for a film shoot. Motion graphics videos translate factual, statistical, and informational data into a format which is easily digested by the viewer. A great example can be viewed here.
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Photo Essay

Photography is a powerful way for an organization to showcase its work, the communities and constituents it serves, and create a visual and emotional appeal to its supporters. A photo essay is a set or series of photographs that tells a story - the progression of events, emotions, and concepts. A photo essay communicates an organization's work in a compelling way to drive social awareness for its cause. View a great example of a photo essay here.
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Photography

Professional photographers can capture images of supporters at fundraisers, volunteers on a workday, or people whom the organization serves. These photographs can be used in promotional materials, for presentations, on organization websites, or to be shared through social media sites or distributed to press.
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Promotional Video

A promotional video gives an organization the opportunity to communicate what the organization does and why it is important to a wide audience in an engaging manner. It offers an avenue for reaching potential patrons as well as people who may not yet be familiar with the organization. A promotional video can be used both on and offline for events, presentations, websites, and e-mail distribution, or shared through social media sites.
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Video Editing

Video is a powerful medium. It helps an organization tell engaging stories, bring attention to a cause, and communicate its value and effectiveness to a wide audience. From footage and raw visual materials to a well-crafted story, video editing is the key step that makes sure the video conveys the organization’s intended message in a compelling way to its audience of choice.
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Communications Materials Review

Communications materials manage the public's perception of an organization. Consistent, compelling messaging is crucial to effective media and public relations outreach. The focus of this project is to review an organization's existing media and communications documents and ensure that an organization's message is delivered effectively via marketing materials, organization background documents, presentations, speeches, photos, videos, and more.
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Event Planning

Event planning helps an organization coordinate all the moving pieces of a major event, including venue and logistics, invitations, evening program and entertainment, caterers, sponsors, ticketing, and gift bags/auctions/raffles. Whether a large fundraiser or a smaller gathering of supporters, events require a lot of planning, and someone must manage all the logistics needed to pull off a successful event.
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Press Kit

A press (or media) kit is a collection of compelling communications materials that provide important information about an organization, its mission, recent news, and accomplishments. A press kit can be easily distributed to members of the media or to other interested parties. Press kits are often distributed at events to inform attendees of the latest exciting news, as well as provide some general background information.
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Press List

A press list is a list of media outlets and contacts that an organization wants to target on an ongoing basis or a list designed for a specific news announcement or event. This is a targeted list of key reporters and publications that are relevant to an organization and the types of news it wishes to publicize. A press list helps an organization reach media outlets likely to feature news about its work.
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Press Release

A press release is a written communication directed at members of the media containing information about something newsworthy an organization is doing. A press release announces this information in an exciting and compelling way to encourage media outlets to pick up the story.
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Public Relations Plan

A public relations plan outlines an organization's objectives and creates a road map for conducting external communications. An organization will develop key messages to the public to influence opinions and actions. A public relations plan will help identify target audiences and outreach channels, and will outline specific tactics to achieve public relations goals.
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WordPress Blog

Blogs enable organizations to easily publish a stream of new content. WordPress is a free open-source and SEO-friendly blogging software that organizations can use to build blogs and provide regularly updated content to their audiences. This project helps an organization establish and customize a WordPress blog that meets the organization’s communication needs.
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Social Media Campaign

A social media campaign is a focused marketing push toward an organization's goal, whether it's boosting attendance at an event, fundraising for a specific project, or spreading awareness about a program or issue. Using social media platforms can effectively communicate an organization's message to an online audience surrounding a specific issue, event, or purpose.
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Social Media Plan

A social media plan helps an organization develop a presence in the digital sphere, through social media sites like Facebook, Twitter, and others. Social media helps an organization interact and engage with online audiences to increase awareness about its mission and its cause, all on a shoestring budget.
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Board Structure Strategy

A board member search strategy helps an organization build a strong board of directors that is committed to furthering the organization's mission. The right board members substantively contribute time, knowledge, talent and resources, as well as provide informed directives to an organization's staff. This project helps an organization understand its needs, develop an ideal board structure, and identify the types of skills, expertise, and characteristics of potential board members.
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Business Plan Review

A business plan is a document that not only helps you communicate your goals and the plan for how you're going to accomplish them to external stakeholders, such as potential investors, funders, advisers and Board members; but, more importantly, also serves as an internal guide to ensure that you, as the leader, stay the course as you go forth to execute and build your organization. A business plan review allows you to solidify the mission (the why), objectives (the what), strategies (the how), and tactics (when, where, who) of your business or organization and determine whether it is ready for external parties to receive it. The goal of this project is to help you create a solid and professional business plan as an effective tool to raise capital and/or other resources as well as serve as an internal guide for the organization's growth.
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Market Analysis for Income-Generating Organizations

Market analysis helps an organization understand the attractiveness of a market, its evolving opportunities, and threats in the external market as they relate to an organization's internal strengths and weaknesses. This project will help an organization determine the audiences it should target and suggest ways the organization could improve and expand on its products and/or services.
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Market Research

Market research can help an organization determine the most effective programs to maintain and pursue once it has developed its strategic vision, mission, and aspirations. Market research can consist of interviews with key stakeholders and surveys as well as literature reviews of existing research.
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Vision and Mission Review

Vision and mission statements are fundamental to strategic planning and good management. A vision statement articulates what an organization will achieve and the mission statement addresses how it will achieve the vision. A periodic review of vision and mission helps an organization rethink how it wants to change the world, who it wants to serve, and how it will accomplish its goals. A strategic vision and mission review also helps facilitate consensus within an organization's core leadership and key stakeholders on its long-term direction. Organizations often revise their vision and mission at strategic milestones, such as new leadership. Larger organizations may conduct this exercise for specific programs or divisions.
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Salesforce Database Customization

Databases are necessary to manage and analyze large amounts of data and maintain relationships amongst different kinds of data (eg. a parent and his/her children, a building and its tenants). They can be customized to allow an organization to track donors, clients, beneficiaries, buildings, and a variety of other kinds of data. Salesforce provides a customizable database system with up to 10 free user licenses for nonprofits.
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Technology Expert Advice

A well-designed technology plan helps an organization increase its efficiency in daily operations. Yet, many nonprofits and social enterprises face significant challenges in determining what technology services, applications, and infrastructure to put in place. A technology adviser helps an organization clarify its most pressing technology needs and guides the organization in the right direction to make appropriate technology decisions.
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